fantomNews™
Read the latest info on our products and services as well as all things search in our highly popular fantomNews™ weblog.
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It's out, it's live, it's free: the newsletter exposing all the tricks of the trade and more – a must read for every webmaster interested in optimizing their search engine ranking and in achieving higher returns in search marketing!
Here's your requested archived issue of our fantomNews™ ezine
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All the tricks of the search engine trade and more ...
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vol. 3/issue 016 _ _ ___ __
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| _/ _` | \| / - \/ _ _ \|\ ||__\ /\ / \ ___ \
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2002-09-17 --- Sent by subscription only!
Circulation: 10,835+ very special readers, and growing
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< mailto:fantomNews@fantomaster.com >
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in its unedited form. Please do share it with others!
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************************************************
* An image had better be worth a 1000 words - *
* it takes a lot longer to download. *
************************************************
-------------
IN THIS ISSUE
-------------
<<<<<<<<<<<<<< This Issue's Top Sponsor >>>>>>>>>>>>>>
SEARCH ENGINE STRATEGIES CONFERENCE & EXPO Munich 2002
THE ULTIMATE SEARCH ENGINE BOOK
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
= News Flash:
Internet Conferences Cancels Amsterdam SEM Event *
Meet Us In Munich Instead * fantomNews Spam Filter
Alert * New Product Launch Soon
= How to Determine Which Pages to Submit to Inktomi
= Google's Toolbar and Its Security Issues
= fantomTip:
Kim Krause's New Forum For SEO and More
<<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>>
THE ULTIMATE SEARCH ENGINE BOOK
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
= Serial - Search Engine Myth-Busters
Mike Grehan: "Nepotism? Not at all. We just like to
keep it in the family!"
= fantomTip:
The Link Mensch's Link Popularity Resources
= fantomSpot: Featured SE Site
"The Leading Search Engine Weblog" * "Gigablast It!"
= fantomTip:
131 Link Building Strategies Revealed
= Inktomi - Remaining Free Submission Sites
= fantomTip
Free Yahoo! Expired Domain Finder
<<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>>
WHY META TAGS WON'T GET YOU IN THE TOP 10 -
HOW TO WIN THE SEARCH ENGINE WARS
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
= fantomTip:
Free Online Search Engine Index Checker
= fantomTip
Search Google and Amazon By E-Mail
= fantomFAQ
Google's NOARCHIVE Tag - Good Or Bad?
= The Search Engine Grapevine: News 'n Stuff
= Classified Ads
= fantomAd:
"Spying On the Spiders: Our Landmark Online Service"
<<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>>
KEEP ON TRACKIN'!
REAL-LIFE SEARCH TERMS ARE A GOLDMINE
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
= Spider IPs: Lots of New AltaVista Spiders Detected
= Subscribe/Unsubscribe Information
<<<<<<<<<<<<<< This Issue's Top Sponsor >>>>>>>>>>>>>>
SEARCH ENGINE STRATEGIES CONFERENCE & EXPO Munich 2002
------------------------------------------------------
Premier Event for Search Engine Marketing &
Optimization runs Munich October 17-18.
Seize the chance to learn the ins-and-outs of SE
marketing from Danny Sullivan, world renowned SE
expert, along with information direct from the search
engines and other experts in the field.
Learn the basics, gain practical knowledge of search
engine marketing, how search engines interact with Web
sites & ways to improve your listings.
Register today at
< http://www.jupiterevents.com/sew/munich02/index.html >
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
++++++++++++++++++++++++++++++++++++++++++++++++++++++
+++news flash+++news flash+++news flash+++news flash++
++++++++++++++++++++++++++++++++++++++++++++++++++++++
Internet Conferences Cancels Amsterdam SEM Event * Meet
Us in Munich Instead * fantomNews Spam Filter Alert *
New Product Launch Soon
------------------------------------------------------
(rt) AMSTERDAM CONFERENCE CANCELED - From Internet
Conferences BV's statement: "Regrettably, we had to
cancel the Conference for a variety of reasons. We
don't want to bore you with the details, so suffice it
to say that the ongoing blood bath hitting the Dutch IT
industry currently, with thousands of layoffs and
dozens of bankruptcies, prohibits us from further
pursuing the Conference project at this point in time.
We regret any inconvenience this may cause.
We are currently investigating the possibility of
relaunching the Conference in March 2003, and if we
should come to a decision in this matter, we'll be
happy to inform our clientele immediately."
More info: < http://internetconferences.nl >
MEET US IN MUNICH INSTEAD - Yours truly will be
speaking on no less than three panels at the Search
Engine Strategies Conference & Expo Munich 2002 October
17-18, headed by Danny Sullivan. We appreciate this
opportunity to share whatever expertise we have with
the audience and answer any questions you may have.
Please see Top Sponsor notice above, or register
immediately at:
< http://www.jupiterevents.com/sew/munich02/index.html >
SPAM FILTER ALERT - You may have seen this in our
current header, but in case you haven't, here we go
once more.
If your mail provider or your email client software is
protected by anti-spam software such as SpamAssassin or
Spamnix, make sure to configure it to accept messages
from < fantomnews@fantomaster.com >!
NEW PRODUCT LAUNCH SOON - We will soon be launching two
new products no webmaster serious about SEO should go
without:
= fantomas spiderSpy SQL PREMIUM SERVICE(TM) - This
major, long awaited enhancement to our existing
fantomas spiderSpy(TM) service will allow for full
customization of our downloadable search engine spider
IP database (the world's most comprehensive, BTW), real
time online lookup of spiders you want to know more
about, and more.
= fantomas shadowMaker(TM) - This power tool allows for
fully automatic creation of unlimited Shadow Domains
for even more effective and efficient IP delivery
(cloaking): starting with automatic generation of
topical fillertext content through unlimited generation
of cross linked phantom pages (10+K per hour if you
need that many :-) including navigation elements and
site maps to automatic submission to the search
engines, it makes generating Shadow Domains a real
breeze.
Watch out for these two great new products which could
dramatically change the way you have been implementing
SEO measures until now!
++++++++++++++++++++++++++++++++++++++++++++++++++++++
+++news flash+++news flash+++news flash+++news flash++
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
How to Determine Which Pages to Submit to Inktomi
------------------------------------------------------
(rt) In absolute terms submitting paid pages to Inktomi
isn't a trivial expense. After all, having to cough up
$39 for the first and $24.95 for every pursuant page
will require an intelligent submission strategy unless
you want to sink unlimited amounts of money into this
venture.
So which pages should you submit at all? Here's what we
suggest:
* Index page
Your site's index or home page should typically reflect
what your site is all about. From an SEO point of view
you will normally load it with appropriate keywords and
explanations pointing to your overall content. Now while
Inktomi's spiders won't as a rule follow up on unpaid links,
getting your index page ranked decently is always a wise
policy as it will act as a jumping point for your visitors,
pointing them to the more interesting subsets making up
your web site.
* Site map
A site map featuring a comprehensive list of well-
texted links to all your site's internal pages may do
wonders for your rankings, which makes submitting this
map a top priority.
Now here's a trick to find out which further pages may be
worth the expense.
Use Overture's bidding setup to compare pricing and
expected traffic. E.g. if you are selling search
engine submission software, a current analysis (as of
time of writing) reveals the following bids:
* "search engine submission software":
$2.51 for pos. #1
$2.50 for pos. #2
$0.81 for pos. #3
* "search engine submission tool":
$1.35 for pos. #1
$1.25 for pos. #2
$1.00 for pos. #3
Seeing that you may easily optimize a single page for
both search phrases, submitting it to Inktomi for
$24.95 will easily offset the cost of an appropriate
Overture bid by only appr. 15-30 hits PER YEAR!
Overture claims that "search engine submission
software" has generated 3,449 searches in August 2002
alone, whereas "search engine submission tool" managed
to get 263 search inquiries in the same month. Now it's
a well-known fact that Overture's traffic data is
wildly inaccurate if you want to rely on it as an
indicator of which traffic volume you may actually
expect. However, it's the only tool available for free
(the obvious professional alternative being WordTracker
< http://www.fantomaster.com/tj.cgi?ln=wt0 > (this is
our affiliate link) and the best you can go from.
In any case this surely makes Inktomi the better deal
of the two by any standard except for the obvious fact,
of course, that Overture's overall reach is a lot
greater these days. Still, it may yet be worth your
while to either opt for this approach as an alternative
or, as most webmasters going for PPC will probably
prefer, as an additional measure of increasing their
sites' exposure. Also, note that the ROI ratio will
further favor Inktomi the higher the Overture bid.
For paid submissions to Inktomi, we recommend our own
affiliate link (thus helping support fantomNews and
keep it free):
< http://www.fantomaster.com/tj.cgi?ln=tr0 >
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
Google's Toolbar and Its Security Issues
------------------------------------------------------
(bro) Google's toolbar has enjoyed a very wide
distribution in recent months. This is chiefly due to
Google's massive promotion, augmented by many other
parties' recommendations, primarily discussion forums
and newsletters. Within the SEO industry, the Google
toolbar has turned immensely popular as it allows
monitoring of web sites' PageRank factor.
However, as we shall see, various security issues
relating to the Google toolbar indicate that
uninhibited usage of this tool cannot be recommended.
1. A general security issue
---------------------------
If you want to view web sites' PageRank (PR), you will
have to enable the toolbars' Advanced Features. (This
is indicated by the "Advanced features are ENABLED"
status report.) This will transmit visited URLs to the
Google server which in turn feeds the PR value to the
toolbar.
We have monitored several instances showing that the
visited URLs will later be spidered by Google. What
this boils down to is that you will actually point
Google toward indexing competitors' sites when checking
their PR to compare it with your own!
More importantly, however, you might inadvertedly
reveal URLs e.g. of an administration page, only to
find it included in the Google index some weeks later.
This may not be desirable, as many such pages can
feature confidential data, e.g. stats, order details or
clients' data.
Regarding the Google toolbar, the simplest solution is
to change your configuration to "Advanced features are
DISABLED". The drawback being that you won't see the PR
data displayed anymore.
Obviously, it is preferable, albeit more of an effort,
to confine access to such pages to password restricted
areas of your web site.
2. Exploiting the Google Toolbar
--------------------------------
In Google Toolbar Version 1.1.58 and prior, several
security flaws were found by GreyMagic:
< http://sec.greymagic.com/adv/gm001-mc/ >
An attacker could tap the key strokes in the toolbar's
search box. The privacy settings could be changed,
enabling the Advanced Features.
Very risky: the execution of arbitrary commands and the
possibility to read local files.
Google has fixed these flaws with the version
1.1.59/1.1.60.
You can check the current version of your Google
Toolbar by first clicking on the Google logo and then
on "About Google Toolbar ...".
From < http://toolbar.google.com/faq.html >:
"The Google Toolbar automatically updates itself when a
new version is available. The toolbar may not update
itself immediately, but it will sooner or later; if you
learn that there's a new version and you're really
eager for it, you can reinstall the Toolbar."
As you can see from the above, the Google toolbar is
updated automatically, something most users are
probably not aware of. But as this will only happen
"sooner or later", it is highly recommended not to rely
on Google's automatic update feature and, rather, check
your version for yourself.
Automatic updates are undoubtedly a good solution for
amending security flaws. On the down side this feature
cannot be disabled and users aren't even asked whether
they would like such an update to be effected. Thus, as
a Google toolbar user you have absolutely no control
over what Google will actually decide to download on
your own system.
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
fantomTip
Kim Krause's New Forum For SEO and More
------------------------------------------------------
(rt) Kim Krause of Cre8pc < http://www.Cre8pc.com >,
one of the prime resources site for anyone interested
in efficient web site building, is back in SEO town.
Not that she was ever really gone, but there was indeed
a fair bit of silence surrounding her web activities
the past year or so.
Anyway, now she's implemented a new forum focusing on a
variety of web marketing related topics ranging from
SEO, Site Design, Usability, Marketing Topics to
Internet Law, and more. Among the moderators she signed
up are Jill Whalen and Ammon Johns (alias BlackNight) -
both well known SEO experts of long years' standing.
Already, the standard of discussion is quite high which
is anything but a given in this Age of the Clueless
Webmaster ... Highly recommended.
So join the Cre8asite Forum here:
< http://webworkshop.net/cre8asite/ >
You may also be interested in Kim's weblog page:
< http://www.cre8pc.com/blog/index.html >
+++++++++++++++++++++++++++++++++++++++++++++++++++++++
<<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>>
THE ULTIMATE SEARCH ENGINE BOOK:
A must-read for any webmaster!
------------------------------------------------------
This killer publication is setting an industry standard
for years to come.
Already, Mike Grehan's "Search Engine Marketing: The
essential best practice guide" is breaking all sales
records, and deservedly so!
This book offers a plethora of in-depth information you
won't find elsewhere. It can help you avoid numerous
costly traps tied to all that dated and faulty advice
circulating widely around the Internet.
Mike Grehan effectively debunks many of the search
engine optimization industry's fondest myths,
presenting realistic, viable alternatives instead.
If you're serious about efficient search engine
marketing, this is definitely the best book money can
buy. An indisputable must-read.
Check it out here:
< http://www.fantomaster.com/tj.cgi?ln=sem1 >
Also, read Mike Grehan's exclusive serial below!
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
======================================================
Serial: Search Engine Myth-Busters
----------------------------------
Mike Grehan: "Nepotism? Not at all. We just like to
keep it in the family!"
------------------------------------------------------
Intro:
In the third - and final - article of the "Myth-
Busters" series, Mike Grehan discusses what's in a link
and how to take advantage of the search engines'
predilection for relevant linkage and offers some
practical, real-life examples.
The author:
Mike Grehan of e-Business Center (UK) was formerly a
professional broadcaster in radio and TV. Today, he is
a marketing communications professional on the web. His
clients include many world leading Fortune 500
organisations.
He is also the author of the bestselling e-book "Search
Engine Marketing: The essential best practice guide" -
please see Sponsorship Notice above. Or, to get the meat
on this book immediately, point your browser here:
< http://www.fantomaster.com/tj.cgi?ln=sem1 >
------------------------------------------------------
A great friend of mine came up with a lovely anecdote
when we were recently talking on the phone. He works in
a very specialised field and gets paid millions for it.
We got on talking about my own field of work and he
said that it was very much a similar thing i.e.
specialised (although, perhaps like yourself, I've yet
to see the millions ;-)
It turns out that the King's favourite toy (his
steamship) had broken down and stopped working. The
King summoned the best engineers in the country to
solve the problem. None of them could.
One day, an old man came to the King and said: "I can
fix your steamship." The King looked at him and said:
"The best engineers in the country couldn't do it. And
even if you could, how much would you charge me?" The
old man replied that he could fix it and that his price
would be five hundred crowns. The King was astounded
and told him that the best engineers would only have
charged him one hundred crowns. But he agreed to let
the old man try.
The old man took out a small screwdriver and reached
into the engine. He turned one screw and then asked the
Captain to start the steamship. And sure enough, it
started.
The King was delighted. But also annoyed at the price.
He said to the old man: "I can't believe that I have to
pay five hundred crowns just for turning one screw." And
the old man replied: "It was actually only one hundred
crowns for turning the screw. But it was four hundred
for knowing which screw to turn."
My friend and I were actually talking about pricing for
consultancy. How much are your services worth? And he
was using the analogy as a way of explaining how to
determine how much your knowledge is worth. Whether
it's the very simple practical things you know: or the
most complex technologies, then someone will pay for
that knowledge.
I like the simple things in life. Turning one screw and
getting paid for it sounds like a way of making some
easy money. But like the old man in the story, you have
to spend a long time understanding how things work, to
know exactly which screw to turn.
In this final part of the current series of articles, I
want to conclude with a final look at linkage data
which is where we left off in the previous edition. So.
What's in the link?
The use of link analysis and page popularity in search
engines has become a prime factor in the ranking
process. The value in the number of links contributes
to the value of a document in the corpus. So it's very
useful to know which links a search engine deems as
valuable and which are not. Of course, as I pointed out
in the recent edition of my book, the web as a whole
prefers no one link to another. In the big picture: a
link is a link. However, in the ranking process at a
search engine, certain links hold more value than
others. The issue with search engines is which links do
we keep for analysis? And which links do we dump prior
to ranking analysis?
In previous articles, I've used the phrase "nepotistic
linking." It's a very quaint search engine expression
for "link spamming". Yet, this kind of nepotism happens
wholesale on the web for very innocent reasons. Search
engines have to find a way of separating the innocent
from the guilty.
Let's take the innocent first. The simplest way to
create a web site is to have a template to work from.
It keeps uniformity throughout the site. It's great
from a usability point of view, as the navigation panel
is always where it's supposed to be on each page. So
each page has a certain number of internal links
pointing back to it.
As for the guilty (to a search engine) that's easy:
content creators developing link-based Spam. Those
aware that the ranking method may generate lots of
pages with links to the pages to be ranked higher.
As a PhD candidate in computer science at Rutgers
University, Brian Davison, part of the original TEOMA
team and a major researcher in the application of
machine learning techniques, noted a couple of prime
candidates to use as examples and separate the innocent
from the guilty.
Back to the innocent. Point your browser over to:
< http://www.about.com >
About is one of those great places that, we all know as
SEO's, can generate a little bit of extra traffic. But
we all also know it provides a 100% quality link if we
can get it. The interesting thing with About is that
it not only uses the integrated navigational menu
(mentioned above), it also separates much of its
content into URL's with distinct host-names. What
happens here is, it has the effect of getting more
pages indexed and raising its relevance rankings with
so many search engines, based on the matching of
keywords in host-names and by getting around heuristics
as they recognise internal links. For a while, at
Google, out of the first 200 links pointing back to
About only five were from domains which were external.
(Have Google realised this by now? Yes they have ;-)
Now the guilty. Point your browser over to:
< http://www.doorkey.com >
I could waste a paragraph with an explanation here. But
you're an SEO, so I guess you figured that one. (Has
Google figured that one out yet? Yes they have ;-)
There is the worst kind of offender in the search
engine link-spam war. Point your browser over to:
< http://www.linkstoyou.com >
And no - don't ask :-)
So, can search engines spot "nepotistic linkage?" And
what could they do about it?
Well, it has to be said, there are a number of things
(some of which I cover in my book) which can be done.
One way is manually purging the database to eliminate
whatever looks like link-spam. However, some companies
with networks of independent sites, e.g. internet.com,
which have both biased and unbiased linkage data, may
suffer. And to avoid negative publicity, search engines
don't wish to be seen to simply censor sites
indiscriminately.
It's beyond the scope of this article for me to explain
the many ways in which search engines endeavour to eke
out the Spam. But it is worth mentioning the one which
intrigues me the most personally. And the one which I
see (following my research) as being the way forward
for search engines generally: learning machines. The
automatic recognition of nepotistic links. There are
many methods but the C4.5 decision tree package
(Quinlan 1993) is worth looking at. It's a well
understood learning system and one used on the Discoweb
project (that which would become TEOMA).
I'm just concluding my further research into the
process and will include it in the update to my second
edition which is due this month. I'm rather hoping that
the editor of this fine publication will allow me to
bring to your attention some of the more interesting
discoveries. And I shall bring to his attention another
large single malt whisky fresh from the borders of
Scotland where I live :-)
[Editor's comment: Sure, Mike anytime - though at that
rate we're probably in for a major party with all our
readers soon!]
So, what else is in the link. And how does it factor
into relevancy importance? Well, there still has to be
something on the page to verify that the links are
right! Yes, good old words on a page. And hang on to
that ugly old h1 tag. It's old and feeble. But when it
comes to a fight, it musters up just the support you
need in the whole complex issue. (Correct me if I'm
wrong, but I'm sure the editor of this newsletter wrote
a piece on using CSS to manipulate that ugly old so-
and-so into a thing of beauty.)
[Editor's comment: Indeed I did, Mike - trust your
memory to be dead on target. Here's the link:
< http://fantomaster.com/faarticles0.html#invisible-text >
It's even been translated into Russian, vide:
< http://www.webmasterpro.com.ua/articles/article1.html >]
Kleinberg proved with HITS that linkage data in the
format he suggested could find those "hubs and
authorities" as he coined them. But if you remember
from previous articles, I've mentioned the flaws. So
the combination of what's off the page has to bear some
relevance (context) with what's on the page. Citations
and hypertext links are now usefully combined with
document content to improve retrieval overall.
Much research is taking place in how bibliometrics can
adapt to the web and provide more relevant results with
a combination of link topology to identify important
pages, anchor text to augment cited pages and
activation spread to linked pages. Being able to use a
unified framework taking in all of the components helps
a search engine to provide more relevant results. And
if we are all more aware of what it is that search
engines are trying to achieve, then like a certain high
profile SEO recently said to me… we can help by making
our already relevant pages - more relevant!
It's an interesting field, this information retrieval
on the web. And the more we know… the more we can keep
it in the SEO family.
I'm an exhausted SEO personage, slaving over my next
update. But I'll be back soon. See you in Munich.
(I'll be the one at the bar talking about learning
machines :-)
---
So what are you waiting for? Get Mike's book here:
< http://www.fantomaster.com/tj.cgi?ln=sem1 >
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
fantomTip
The Link Mensch's Link Popularity Resources
------------------------------------------------------
(rt) Eric Ward was one of the very first people on the
Net to realize the importance of link popularity,
resulting in his setting up the world's first linking
services, starting off in 1994 when Jeff Bezos hired
him to link Amazon.com.
Find dozens of articles (both by Eric Ward himself and
by others) on link popularity here:
< http://www.ericward.com/articles/index.html >
Also, be sure to check out his LinkAlert service which
takes the headache out of keeping up with the times in
matters link popularity for a very reasonable fee:
< http://www.ericward.com/linkalert/ >
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
fantomSpot: Featured SE Site
"The Leading Search Engine Weblog" * "Gigablast It!"
------------------------------------------------------
THE LEADING SEARCH ENGINE WEBLOG - While Peter Da
Vanzo's New Zealand based site features no search
engine proper, it does constitute a prime resource if
you're interested in both chunks and tidbits of news
regarding all things search engine. A free weekly
digest can also be subscribed by e-mail.
Check it out here:
< http://www.searchengineblog.com/ >
GIGABLAST IT! - Beta version search engine Gigablast
was developed by former Infoseek programmer Matt Wells.
Written in C++, it has some impressive features
predestining it to become a major player on the OEM
search technology market one day. Not the least of
their endearing features is their instant spidering -
you can actually watch the index grow as your site is
being crawled! SEO veterans will remember that this was
part and parcel of the original Infoseek engine as
well.
Here's an overview as outlined on their web site:
* Scalable: scales to 200 billion full pages.
* Efficient: uses very few computers to support a huge
index and a large number of queries per second.
* Real-Time: URLs are indexed in real-time. Link
analysis is done on the fly.
* Intelligent Update: determines the update cycle of
each document and tries to spider it at that frequency.
* Maintainable: comprehensive web-based GUI controls.
But that's not all. Here's what Matt says on his site:
"In the near future I will be working on an 'artificial
intelligence' algorithm that should bring some new
light to the world of information retrieval. I have
been planning this all along, Gigablast will serve as a
base for this exciting, new technology."
Check them out here:
< http://www.gigablast.com >
And here's their Add URL page:
< http://www.gigablast.com/cgi/1.cgi >
They are also looking for guinea pigs to test their
engine:
< http://www.gigablast.com/gp.html >
Finally, here's a forum discussing this interesting new
engine:
< http://www.ihelpyouservices.com/forums/
forumdisplay.php?s=&forumid=126 >
(Unwrap link text before clicking!)
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
fantomTip
131 Link Building Strategies Revealed
------------------------------------------------------
(rt) SearchEngineWorkshop's recent article "131
(Legitimate) Link Building Strategies" is a
collaborative effort by well known SEO gurus Robin
Nobles, Eric Ward, and John Alexander, incorporating
advice from many of the SEO industry's leading experts.
As such it constitutes an important piece of
information no webmaster should go without.
Full text here:
< http://www.searchengineworkshops.com/articles/
leglinkpop.html >
(Unwrap link text before clicking!)
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
Inktomi - Remaining Free Submission Sites
------------------------------------------------------
(rt) There are still a few openings for free submission
to the Inktomi index left though we cannot guarantee
that the links below will still be functional by the
time you get to read this.
BCentral
< http://submitit.bcentral.com/msnsubmit.htm >
Terms:
Your site must be in English.
Your site cannot contain pornography, pornographic or
adult advertising, gratuitous or graphic violence,
material that infringes on or violates someone's
rights, or material that promotes/disseminates illegal
activities.
Your site cannot mirror or redirect to another Web
site.
There are no guarantees on acceptance or turnaround
time for these submissions.
Lycos (UK)
< http://www.hotbot.lycos.co.uk/submit.html >
Terms:
You can submit no more than 20 URLs from the same
domain in a 24-hour period. If you are working on many
different sites with different domains, then you can
submit 20 URLs from each one within a 24-hour period.
For paid submission (certainly the more professional
and reliable approach), we recommend our own affiliate
link (thus helping support fantomNews and keep it
free):
< http://www.fantomaster.com/tj.cgi?ln=tr0 >
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
fantomTip
Free Yahoo! Expired Domain Finder
------------------------------------------------------
(rt) This free tool allows you to search for free
domains still listed in Yahoo!'s index - which could
help save you a whopping $299 for an express submission
if the directory's domain description happens to match
with whatever you intend to do with it.
It's a PHP program which requires a PHP 4.0 or higher
enabled server. Installation is claimed to take only 5
seconds.
Get it here:
< http://www.obleam.com/yahoo/ >
++++++++++++++++++++++++++++++++++++++++++++++++++++++
<<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>>
WHY META TAGS WON'T GET YOU IN THE TOP 10 -
HOW TO WIN THE SEARCH ENGINE WARS
------------------------------------------------------
Learn why meta tags alone won't get you in the top 10 -
and what you can actually do about it.
Read the industry's most subscribed newsletter and book
on how to win the search engine wars:
< http://www.fantomaster.com/tj.cgi?ln=sh >
<<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>>
======================================================
fantomTip
Free Online Search Engine Index Checker
------------------------------------------------------
(rt) If you'd like to find out on the fly whether your
site has been indexed by the search engines, you can
make use of Marketleap's free online Search Engine
Index Checker.
The selection of search engines is a mite eccentric
(currently: FAST, AltaVista, Google, HotBot and
Northern Light) but as it's free, who's to argue?
More info:
< http://www.marketleap.com/SiteIndex/ >
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
fantomTip
Search Google and Amazon By E-Mail
----------------------------------
CapeMail (formerly: GoogleMail), a service developed by
Cape Clear Web Services Software lets you search Google
without access to the Web by simply sending an e-mail
message with your query in the subject line to
< google@capeclear.com >. You will typically receive a
message listing your search results within a few
minutes.
This is particularly interesting for users located in
areas with suboptimal Internet access, for mobile
phones, the visually impaired, etc.
You can also search Amazon's database via e-mail by
proceding in the same manner, sending your inquiry to
< amazon@capeclear.com >.
Very nifty!
More info:
< http://www.capescience.com/google/ >
< http://www.capescience.com/webservices/amazon >
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
fantomFAQ
Google's NOARCHIVE Tag - Good Or Bad?
------------------------------------------------------
Q: Is Google's proprietary tag: (META NAME="GOOGLEBOT"
CONTENT="NOARCHIVE") worthwhile for SE optimization?
Or is it too big of a risk?
A: While the jury's still out on this one, it only
stands to reason that sites making use of cloaking
technology in tandem with Google's "NOARCHIVE" tag may
inadvertently raise a red flag or two. Ask yourself: If
you were to instigate a witch hunt targeting cloaked
sites, where else would you start when combing through
your index?
Mind you: we don't have any proof positive available
indicating that this has ever happened to date.
Nevertheless it's a pretty real risk, which is why
we're not using that tag anymore ourselves.
Rather, we prefer to use our cachebuster script which,
while certainly not offering 100% security (but then
again: what does?), does help fend off the most common
risk of competitors simply clicking on Google's "cache"
feature to check out your page. (Of course, this can
easily be worked around by deactivating JavaScript in
their browsers, but this again would presuppose a more-
than-average dedication to actually finding you out.
And even then it's not a given that Google will
actually react to any eventual cloaking complaint,
though of course they certainly might.)
You can download our free cachebuster script here:
< http://fantomaster.com/cachebuster.html >
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
The Search Engine Grapevine: News 'n Stuff
------------------------------------------------------
Survey Indicates: Search Engines Top Traffic Magnets
----------------------------------------------------
iProspect announces results from a survey indicating
that the vast majority (77%) of Internet users employ
search engines more frequently than any other online
media as the leading vehicle for discovering Web sites,
surpassing banner ads, Web links, e-mail links, etc.
Full article:
< http://library.northernlight.com/FC200209161800003
09.html >
(Unwrap link text before clicking!)
Meta Search Engines As A Web Searcher's Best Friends
----------------------------------------------------
Think that Google's all the search you'll ever need?
Well, think again - depending on what you're searching
(and optimizing) for, you may be in for a surprise or
two once you actually compare results.
This article covers the topic in depth, discussing the
pros and cons and offering tons of links to meta
search engines, many of which you may never have read
or heard about before.
More info:
< http://www.llrx.com/features/metasearch.htm >
Fortune Grading Search Engines
------------------------------
Think your search engine is the best one around? You
may be in for some surprises. Fortune's Small Business
Browser columnist Maggie Overfelt offers her take on
the best and the worst sites where you can troll for
information.
Full article:
< http://www.fortune.com/indexw.jhtml?channel=
artcol.jhtml&doc_id=209287 >
(Unwrap link text before clicking!)
[2002-09-16]
Overture Hits France
--------------------
After expanding to the UK and Germany, Overture has now
opened shop in France. French PPC results by Overture
are also displayed on MSN (France). This was reported
by Abondance.
More info (in French):
< http://actu.abondance.com/2002-37/overture.html >
< http://actu.abondance.com/2002-37/msn.html >
And here's French Overture's direct link:
< http://www.fr.overture.com/d/home/ >
Espotting Results On Ciao, Kartoo
---------------------------------
Espotting PPC results will now be featured on Ciao, the
European consumer opinion portal, as well as on
geographical meta search engine Kartoo, Abondance
reports.
More info (in French):
< http://actu.abondance.com/2002-37/ciao.html >
< http://actu.abondance.com/2002-37/kartoo.html >
Google Unblocked In China
-------------------------
As mysteriously as it began, blocking by Chinese
authorities of the Internet search engine Google was
suddenly lifted Thursday.
Full article:
< http://www.foxnews.com/story/0,2933,62859,00.html >
FAST Adds Flash To Advanced Search
----------------------------------
FAST's Alltheweb showcase search engine has added the
option of in- or excluding Flash pages in their Advanced
Search setup.
Check it out here:
< http://www.alltheweb.com/advanced >
Help Test a Search Engine In the Making
---------------------------------------
This is a truly unique chance of influencing the
development of search engine technology directly by
evaluating search feedback!
Phibot, hosted at the University of Mainz, Germany, is
a search engine project experimenting with Artificial
Intelligence -and they're asking for searchers'
feedback: search for some terms you're familiar with
and evaluate the results as either "good" or "bad" -
that's all there is to it. Shouldn't take an undues
amount of time, and every little bit helps. If only
some of the other, major engines would chose this
approach!
More info:
< http://searchenginewatch.com/searchday/02/
sd0911-phibot.html >
(Unwrap link text before clicking!)
Or go there directly:
< http://phibot.org/new/Search/CTEvaluation >
AltaVista Blocked In China, Too
-------------------------------
Only days after blocking Google access, the Chinese
government has now extended its ban to AltaVista as
well. Makes one wonder who'll be next in the row of
state censorship victims.
More info:
< http://www.infomaticsonline.co.uk/News/1134864 >
< http://www.cnn.com/2002/TECH/internet/09/06/china.
google/index.html >
(Unwrap link text before clicking!)
< http://news.bbc.co.uk/1/hi/technology/2240493.stm >
AltaVista Stops Indexing Keyword Meta Tags
------------------------------------------
AltaVista has stopped indexing keyword meta tags
content, Planet Ocean reports. Meta description tags
are still being spidered and indexed, though.
Source (subscription required and recommended):
< http://www.fantomaster.com/tj.cgi?ln=seh >
Vivisimo Drops Google Powered Sites
-----------------------------------
Pandia Post and Virtual Acquisition both report that
mega-popular meta search engine Vivisimo has dropped
sites powered by Google from its search results, namely
Yahoo! Search, AOL Search and Netscape Search. Now
included are results from AlltheWeb, MSN, Looksmart,
and OpenFind.
Sources:
< http://www.pandia.com/searchworld/ >
< http://resourceshelf.freepint.com/archives/2002_08_
01_resourceshelf_archive.html/#85400880 >
(Unwrap link text before clicking!)
Teoma UK In the Offing, AskJeeves UK Revamping Brand
----------------------------------------------------
Pandia Post and Virtual Acquisition both report that
Teoma is planning a dedicated UK version within the
forseeable future. The current version is a mere clone
of the US site.
Also, it appears that AskJeeves, owner of Teoma, will
give the UK brand and site a major overhaul.
Sources:
< http://www.pandia.com/searchworld/ >
< http://resourceshelf.freepint.com/archives/2002_08_
01_resourceshelf_archive.html/#85374552 >
(Unwrap link text before clicking!)
Google: Can The Marcia Brady Of Search Stay Sweet?
--------------------------------------------------
In this article, Danny Sullivan takes a thorough and
well balanced look at Google's popularity and the
problems this entails for both the Googleplex and the
webmaster crowd dependant on the search engine's
undeniable predominance.
Full text (abridged public version) here:
< http://www.searchenginewatch.com/sereport/02/09-goog
le.html >
(Unwrap link text before clicking!)
Subscribers only full version:
< http://www.searchenginewatch.com/subscribers/
articles/02/09-google.html >
(Unwrap link text before clicking!)
Inktomi's New "Conceptual Search"
--------------------------------
Danny Sullivan prefers to term it "anti-Proximity" -
Inktomi's new "conceptual search" technology which allows
for more precise search results than both Google and
Alltheweb can currently boast.
Full text (abridged public version) here:
< http://www.searchenginewatch.com/sereport/02/09-
inktomi.html >
(Unwrap link text before clicking!)
Subscribers only full version:
< http://www.searchenginewatch.com/subscribers/
articles/02/09-inktomi.html >
(Unwrap link text before clicking!)
Google Phases Out Standard AdWords Program
-------------------------------------------
Effective 30th September 2002, Google will phase out
its standard CPM AdWords program in favor of the CPC
version AdWords Select.
This long expected move was now announced in an e-mail
message sent out to its advertisers, encouraging them
to switch over to the AdWords Select program.
From Free to Fee - to Invisibility
----------------------------------
The transition from free to fee will likely have an
impact on search engines and searchers. Sites charging
for content are erecting barriers to searchers and
search engine crawlers alike, effectively voluntarily
moving into the realm of the Invisible web. Ironically,
what was once a technical problem to be avoided has now
become an attractive option for many content providers.
More info:
< http://searchenginewatch.com/searchday/02/sd0903-free
2fee.html >
(Unwrap link text before clicking!)
Google Suffering Mystery Censorship In China
--------------------------------------------
China has blocked Google's site ahead of a major
Communist Party congress, a move possibly in accord
with a stronger authority crackdown on the Internet in
general.
However, a Ministry of Information official denied any
knowledge about such a move. Spokespersons for the
Foreign Ministry and the Public Security Ministry
seemed to be uninformed, too. Google said they are
working it out with the authorities to get their search
service unblocked again.
Some links covering this topic:
* < http://www.theregus.com/content/6/26183.html >
* < http://www.globetechnology.com/servlet/ArticleNews/
gtnews/TGAM/20020903/UGOOGN >
(Unwrap link text before clicking!)
* < http://www.nytimes.com/aponline/technology/AP-China-
Google.html?ex=1031716800&en=b82069eea3dc66ef&ei=5040&
partner=MOREOVER >
(Unwrap link text before clicking!)
* < http://www.ananova.com/business/story/sm_663174.
html?menu= >
(Unwrap link text before clicking!)
* < http://news.bbc.co.uk/1/hi/technology/2233229.stm >
Outspoken: Mr. Anti-Google
--------------------------
Here's a piece about Daniel Brandt of GoogleWatch who
contends that Google's PageRank algorithm is profoundly
"undemocratic". In his (minority) opinion, Google's no
good at all. He also believes that the search engine is
generically unfair and that it doesn't - as so many
people are fond of thinking - return the best search
results. Daniel Brandt runs google-watch.org, a new
site that he envisages as a "point of reference for
privacy advocates, journalists and bloggers" who want
to know the full truth about Google. Even if you don't
agree with all his statements, this one's definitely a
must read!
Full text:
< http://www.salon.com/tech/feature/2002/08/29/google_
watch/index.html >
(Unwrap link text before clicking!)
Also see this article "Webmaster speaks out against
Google" at Geek.com:
< http://geek.com/news/geeknews/2002Aug/gee20020829016
116.htm >
(Unwrap link text before clicking!)
Check out GoogleWatch here:
< http://www.google-watch.org/ >
[2002-08-29]
PPC vs. SEO: And the Winner Is?
-------------------------------
In this article Lawrence Schoeffler offers plenty of
plausible ammo for any SEO wrestling with clients'
inquiries regarding the question why they should opt for
search engine optimization in lieu of or in addition to
conventional PPC models.
Full text:
< http://www.realtytimes.com/rtnews/rtapages/20020828_
payperclick.htm >
(Unwrap link text before clicking!)
PageRank For Sale - An Interview
--------------------------------
As reported in the previous issue of fantomNews, Robert
Massa of SearchKing has started to sell ads on pages
enjoying a high Google PageRank to boost advertisers'
own. On behalf of Pandia, John Craig conducted an
interview with him, asking whether he really believes
he can get away with it.
Full text:
< http://www.pandia.com/features/pagerank.html >
Google Hits 53.2% Market Share
------------------------------
Dutch developer of real-time web analysis software
OneStat.com reports that Google's market share has
expanded to 53.2%, a plus of 2.13% in only two months,
though their growth rate seems to be slowing down.
Number 2 on the list is Yahoo! with (only) 20.4%,
followed not too closely by MSN with 9.1%.
Read the full article here:
< http://www.onestat.com/html/aboutus_pressbox9.html >
ODP Restructuring, Killing Old Categories
-----------------------------------------
The Open Directory Project seems to be in a
restructuring process, killing old categories and
merging entries under news ones.
More info:
< http://www.ihelpyouservices.com/forums/showthread.php
?s=&threadid=4524 >
(Unwrap link text before clicking!)
How To Achieve Negative Link Popularity
---------------------------------------
Sites affecting a "stupid linking policy" in terms of
"outlawing" deep links may yet get their link
popularity boost - all they would have to do is request
David Sorkin, associate professor of law at The John
Marshall Law School in Chicago, Ill., NOT to link to
them.
He's the driving force behind the "Don't Link to Us!"
project, sporting its own domain which links to those
web sites that are trying to be ultra restrictive about
other people's linking mores.
There's a nice typo (or is it?) in their site
description, though: "Perhaps their appearance in Don't
Link to Us! will help encourage some of these sites to
move forward into the 20th century." The 20th, eh?
Thought that's where they were all along ... :-)
But who knows - maybe this will trigger an avalanche of
"wild linking" across the Web yet? In which case
engines like Google would have a hard time getting
their ranking algorithms back in shape to account for
such sites' involuntary popularity. Interesting times.
More info here:
< http://www.dontlink.com/ >
Also, read this ZDNet piece:
< http://news.zdnet.co.uk/story/0,,t269-
s2121149,00.html >
(Unwrap link text before clicking!)
63 Search Engine Ranking Factors
--------------------------------
Chris of Search Engine Optimization Support Forums
offers this huge list of no less than 63 factors search
engines draw upon to determine rankings:
< http://www.supportforums.org/modules/php/name/News/
file/article/sid/42/mode/order/0/thold/0 >
[2002-08-21]
(Unwrap link text before clicking!)
New Overture Feature a Scam?
----------------------------
Overture recently introduced their new "Match Driver"
tool which, in their own words, captures "more leads
from misspellings, singular/plural combinations, and
other variations that might be used to search for their
product or service. Now, a new enhancement to Match
Driver is going to drive even more prospects to your
site.
The new expanded matching enhancement allows you to
receive traffic from more complex user search queries.
This feature looks at your term, title and description
to match your listings to searches where we believe the
intent of the user is to find your product or service
even though they have not typed in the exact keywords
you've bid on."
Alas, not all advertisers and SEOs seem to be
particularly amused. Follow this discussion on the
ihelpyou Search Engine Forums:
< http://www.ihelpyouservices.com/forums/t4503/ >
Fred Marckini: The State of Search Engine Optimization
------------------------------------------------------
In this interesting interview Frederick Marckini of
iProspect explains the current issues and challenges
the search engine optimization and marketing industry
is currently facing as seen from a marketing strategy
standpoint. He addresses such matters as sucess
metrics, the trackability of SEO, bottom line campaign
ROI (vis-a-vis other online channels such as banners
and email), and the SEO versus PPC matter in terms of
performance or ROI.
Read full text here:
< http://www.avantmarketer.com/fredrickmarckini.shtml >
And here's the second part:
< http://www.avantmarketer.com/fredrickmarckini2.shtml >
++++++++++++++++++++++++++++++++++++++++++++++++++++++
======================================================
Classified Ads
------------------------------------------------------
Inquire here for ad rates: fnads@fantomaster.com
------------------------------------------------------
WHY META TAGS WON'T GET YOU IN THE TOP 10 -
HOW TO WIN THE SEARCH ENGINE WARS
Learn why meta tags alone won't get you in the top 10 -
and what you can do about it.
Read the industry's most subscribed newsletter and book
on how to win the search engine wars:
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~~~~~~~~
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Spider IPs: Lots of New AltaVista Spiders Detected
------------------------------------------------------
(bro) Here's a verified list of new AltaVista spiders:
#UA Scooter-3.2.SF0
drone2.sv.av.com
64.152.75.116
#UA Scooter-3.2.SF0
drone3.sv.av.com
64.152.75.143
#UA Scooter-3.2.SF0
drone4.sv.av.com
64.152.75.144
#UA Scooter-3.2.SF0
drone5.sv.av.com
64.152.75.145
#UA Scooter/3.3
64.152.75.173
#UA Scooter/3.3
buildrack90.sv.av.com
64.152.75.182
#UA Scooter/3.3
buildrack91.sv.av.com
64.152.75.183
#UA Scooter/3.3
buildrack92.sv.av.com
64.152.75.184
#UA Scooter/3.3
buildrack93.sv.av.com
64.152.75.185
#UA Scooter/3.3
buildrack63.sv.av.com
64.152.75.193
#UA Scooter/3.3
buildrack64.sv.av.com
64.152.75.194
#UA Scooter/3.3
buildrack65.sv.av.com
64.152.75.195
#UA Scooter/3.3
buildrack66.sv.av.com
64.152.75.196
#UA Scooter/3.3
buildrack67.sv.av.com
64.152.75.197
#UA Scooter/3.3
buildrack68.sv.av.com
64.152.75.198
#UA Scooter/3.3
buildrack69.sv.av.com
64.152.75.199
#UA Scooter/3.3
buildrack70.sv.av.com
64.152.75.200
#UA Scooter/3.3
buildrack71.sv.av.com
64.152.75.201
#UA Scooter/3.3
buildrack72.sv.av.com
64.152.75.202
#UA Scooter/3.3
buildrack73.sv.av.com
64.152.75.203
#UA Scooter/3.3
buildrack74.sv.av.com
64.152.75.204
#UA Scooter/3.3
buildrack75.sv.av.com
64.152.75.205
#UA Scooter/3.3
buildrack76.sv.av.com
64.152.75.206
#UA Scooter/3.3
buildrack77.sv.av.com
64.152.75.207
#UA Scooter/3.3
buildrack78.sv.av.com
64.152.75.208
#UA Scooter/3.3
buildrack79.sv.av.com
64.152.75.209
#UA Scooter/3.3
buildrack80.sv.av.com
64.152.75.210
#UA Scooter/3.3
buildrack81.sv.av.com
64.152.75.211
#UA Scooter/3.3
buildrack82.sv.av.com
64.152.75.212
#UA Scooter/3.3
buildrack83.sv.av.com
64.152.75.213
#UA Scooter/3.3
buildrack84.sv.av.com
64.152.75.214
#UA Scooter/3.3
buildrack85.sv.av.com
64.152.75.215
#UA Scooter/3.3
buildrack86.sv.av.com
64.152.75.216
#UA Scooter/3.3
buildrack87.sv.av.com
64.152.75.217
#UA Scooter/3.3
buildrack88.sv.av.com
64.152.75.218
#UA Scooter/3.3
buildrack89.sv.av.com
64.152.75.219
++++++++++++++++++++++++++++++++++++++++++++++++++++++
-----------
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-----------
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List of Guest Columnists
------------------------
Gabe Weinberg (vol. 1/issue 001)
Linda Cox (vol. 1/issue 002+ vol. 2/issue 011)
Robert Woodhead (vol. 1/issues 003+004)
Lee Traupel (vol. 1/issue 005)
Robin Nobles (vol. 2/issues 009+010)
Phil Stark (vol. 2/issue 010)
David Dimas (vol. 2/issue 012)
David Gikandi (vol. 2/issue 012)
Eric Lander (vol. 3/issue 013)
Mike Grehan (vol. 3/issue 014+015+016)
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The Complete Archive
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