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It’s Top or Flop – How Rankings Matter
(rt) SearchEngine Watch associate editor Chris Sherman posted an interesting piece on a study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools, examining the eye movements of users viewing Google SERPs.
The offhand result is hardly surprising: it’s either a top ranking, or you’re out, period. However, it does confirm what had previously been proven by other, similar studies. Higher ranking results were viewed more often, whether they’re “organic” or sponsored. Here’s an overview of the first ten rankings’ respective visibility, measured by users’ eye movements:
Rank 1: 100%
Rank 2: 100%
Rank 3: 100%
Rank 4: 85%
Rank 5: 60%
Rank 6: 50%
Rank 7: 50%
Rank 8: 30%
Rank 9: 30%
Rank 10: 20%
AdWords listings’ visibility on the right side of the page starts off at 50% for position 1 and drops to a measly 10% for anything below position 4.
One of the most interesting finds of all: searchers still continue to favor organic listings over paid search listings, unless the latter are at the top of the SERPs.
There’s more, so by all means read the full article
→ “A New F-Word for Google Search Results”here.
And here is where you can review the original study summary:
→ “Did-it, Enquiro, and Eyetools uncover Search’s Golden Triangle”
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[Keywords: conversion, ranking strategies ]
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