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Validity of Keyword Traffic Stats in Question


(rt) Search engine optimization and marketing agencies as well as commercial web marketers in general focus strongly on tools presenting overall traffic data for their targeted keywords and search phrases.

The data they tend to rely on primarily is offered either by Overture or by Wordtracker and it is essential to any serious PPC and SEO/SEM campaign worth its salt.

However – how reliable are these figures? Not very much, it seems, judging from this highly interesting thread on the SearchEngineWatch forum – at the very best, the results seem to be being skewed inordinately by the very people who have to rely on them for their bread and butter: a highly paradox – and potentially costly – situation with no easy solution in sight.

Check out the full thread here:
→ “ Concerned about Validity of Overture & WordTracker Numbers”

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| Main | By: fantomaster | 2005-03-13 [15:10 | SEO Grapevine | Print this Article |

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