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Some 46 Percent of B2B Leaders Ignorant of SEO


(rt) As an SEO/SEM focused reader you may find this fairly surprising but let’s face it: it’s been a steep uphill battle for search engine optimization to gain general acception as a craft in its own right.

Seems that many big spenders still haven’t gotten the message: Suttons Bay, Michigan based SEO/SEM company Oneupweb (voted “Best Search Engine Marketing Firm” in the world in February 2003, by Clickz/JupiterMedia’s readership of marketing professionals) offers a study showing that 46% of B2B market leaders are still ignoring SEO – and are losing big business in the process.

What they did was analyze BtoB Magazine’s Top 100 Advertisers, the top 100 sites from FORTUNE Magazine’s list of top 500 global companies and Internet Retailer Magazine’s top 300 e-retailers. They reviewed how many well-optimized sites appeared the first three pages of both engines’ results, they found that Google listed 58% percent and Yahoo! listed 47%. Factors reviewed were site architecture, title tags, meta tags, body content, keyword saturation and other elements.

Of course, what this goes to show as well is the huge business potential yet untapped for SEO/SEM agencies.

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| Main | By: fantomaster | 2005-03-17 [23:25 | SEO/SEM | Print this Article |

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