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White Papers – Keyword-Rich Positioning Tools
(rt) Few people realize the true power of a well-written, properly promoted White Paper.
A White Paper is not merely an accessory in your marketing bag-of-tricks. Properly written and publicized, it can attract new prospects, generate sales leads, sell new technology to conservative, skeptical customers. It will help you get free publicity and media exposure for your company – at 1/2 to 1/10th the cost of most other marketing approaches! What’s more, White Papers are typically keyword-rich and highly condensed (read: relevant) pages that will entice every search engine spider to crawl and index your site, helping you to achieve top rankings in no time.
For IP delivery (cloaking), White Papers constitute a prime source of topical fillertext from which you can generate optimized phantom pages which, again, will boost your rankings no end.
Perry Marshall has written a comprehensive guide to writing and promoting White Papers, covering every aspect with over 30 examples and case studies from many industries, ranging from computer software, networks and equipment to consulting services, non-profits, financial organizations and political causes.
While he doesn’t focus on the SEO/SEM angle so much, this is a double edged killer tool which helps you to achieve both sales and rankings – what more could you want?
Find out more about Perry’s → Definitive Guide to White Papers here.
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[Keywords: ranking strategies, white paper ]
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