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Google Grabs Urchin
(rt) In a March 28 press statement web analytics company Urchin announced that Google is buying them out, though no financial terms were disclosed.
Google plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective.
“We want to provide web site owners and marketers with the information they need to optimize their users’ experience and generate a higher return-on-investment from their advertising spending,” said Jonathan Rosenberg, vice president of product management, Google. “This technology will be a valuable addition to Google’s suite of advertising and publishing products.”
The acquisition is subject to customary closing conditions. Google anticipates that the acquisition will close before the end of April.
Well, in view of our stated conviction that Google is a data mining company first, a search engine and search marketing enterprise only second, it makes perfect sense for them to grab one of the market leaders in web site traffic analysis software and fit them snugly in their portfolio.
Read the full → press release here.
And thanks to Peter DaVanzo and his → Search Engine Marketing News blog for this tip!
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[Keywords: data mining, web analytics ]
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