fantomNews™ — the ultimate know

“Content-based SEO” (CSEO), “search engine friendly optimization” (SEFO) - Danny Sullivan presents a valiantly balanced view of what is still one of the most controversial topics in the industry.

On SearchEngineWatch Blog Gary Price discusses new anti-Google domains and some others relating to it.

Think big and tell Yahoo! why you’ve deserved it - 500 words or less towards lasting fun and profit.

Strong Internet growth rates throughout the Arab world are expected to effect big time slashing of costs and charges, with the United Arab Emirates (UAE) being the leader of the pack, closely followed by Saudi Arabia and Egypt. However, not all seems to bode well for VoIP.

Seems that with some time on his hands, Freelance web developer Joel Strellner has developed one of the niftiest and most useful web spy tools and SEO / SEM resources we’ve seen in a while: URLTrends.

Andrew Goodman addresses some popular misconceptions, pointing out that all major search engines have finally evolved into serious online advertising behemoths effectively dwarfing the traditional players. Our conclusion: for the SEO / SEM industry proper client education constitutes the most rewarding revenue resource of all.

Our all time favorite kiwi SEO blogger Peter DaVanzo has posted some life signs from on the road and promises to continue the good work – later. Meanwhile he’s pointing us to the beauties of his native country, Flickr photos and all.

A search engine marketing panel featuring Mike Grehan, Heather Lloyd-Martin, Andy Beal and Ben Wills must be, if nothing else, entertaining and educative. Which it is.

Click fraud is hitting the industry left, right and center. This advertiser reports on computer generated, fraudulent clicks on PPC engine Kanoodle: only one out of many, as our readers know.

Finding out which search terms your competitors are using is a time proven SEO trick. Now, it’s no longer a question of guess-and-check. As long as this service lasts, that is.

Long term SEO Dean Bloomsfield aka DigitalGhost has announced that he’s quitting the industry to pursue philology and linguistics - quite a logical decision for an established SEO to take.

It’s not every day that you can follow the birth of a new buzzword and how it gradually begins to make out on the search engines in realtime. This is actually any linguist’s and SEO’s dream and highly educative, too.

You don’t need to be a conspiracy theory buff not to put it past Microsoft what’s currently causing a stir in blogdom and elsewhere: seems that the Redmond crowd favor Microsoft IIS web server systems in their MSN search results pages (SERPs). At least, that’s what a fairly extensive indicates.

Google’s beta test displaying AdSense on RSS feeds is generating a major buzz in the blogosphere – will this open the door to an entirely new area of blog monetization?

The ultimate Web guerilla strategy – how to convert e-mail spam into linkable web site content for fun and profit.