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Rustybrick Pushing Hispanic Search Marketing Savvy
(rt) For anyone familiar with SEO / SEM, it comes as no surprise that Barry Schwartz aka RustyBrick, one of the most respected and oldest hands in Search Marketing, also maintains one of the most informative (and, incidentally, best ranked!) industry forums and blogs extant: → Search Engine Roundtable. Short, snappy, no fluff and always to the point, his postings are always a treat to read – you’ll hardly get more and faster bang for your eyeball anywhere else.
Moreover, he’s a great one for networking: rather than selfishly pursuing his own agenda and pulling every man and his dog to his own web property, he’s been more than once instrumental in enticing various experts to come out of the shadows and contribute to other forums such as the one he happens to monitor over at → Search Engine Watch of Danny Sullivan fame.
Now he’s addressing a sector long disregarded by the majority of SEOs: the Hispanic market. This is actually quite a boom town environment: with the Hispanic community in the United States growing both more numerous and affluent, and the Latin American economies overall on the upsurge, Spanish native speakers are beginning to reclaim their own.
So he signed up Nacho Hernandez of → Hispanic Marketing Group as a guest author. Here is Barry’s formal intro:
→ “Nacho (Ignacio Hernandez) Hispanic & Local Guest Author”
Now, read Nacho’s acknowledgement on Search Engine Roundtable here:
→ “Get the Facts Straight with the Hispanic Market”
In this first blog posting Nacho points to an earlier forum thread, explaining why advertisers would be well advised not to sink their money too optimistically into Spanish language PPC engine Quepasa:
→ “Opinions on Quepasa.com PPC for Hispanic Market?”
Anyway, we’re looking forward to reading more about this interesting, if as yet slightly underdeveloped market.
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[Keywords: Hispanic SEO/SEM, SEO/SEM market, SEO/SEM personalities, SEO/SEM resources ]
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