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Trashing the Trash
(rt) Over at Threadwatch, Nick Wilson has a good bash at what he terms the “next moronic blogger buzzword, tagvertising“, ripping apart a recent article by “Folksonomies” evangelist Steve Rubel titled → “Targeting Through Tagvertising”:
heaven give me strength, it was all i could do to hold onto my dinner reading that. Inadvertently though, he’s giving a good lesson in where the next boom for web spam may erupt…
What he’s talking about, if you have the stomach to wade through almost the complete dictionary of dumbarsed buzzwords and read his article, is using sites like del.icio.us, Technorati and Flickr to spread ideas, and gain eyeballs.
[…]
if Yahoo manage to take tagging mainstream, or Fred has his way with del.icio.us then it’ll just be another wasteland of garbage within a month.
He is quite right, of course: it only stands to reason that what can be used will also be abused once the marketing bozos get their harebrains and sticky fingers on it.
This apart, what is generally overlooked amidst all the folksonomies hyperbole is the fact that basically chaotic data structured in a haphazard, spuriously impulse and fad and emotion driven manner will always remain what it was in the first place: chaotic and to all practical purposes – at least in its entirety – useless. Ask any professional archivist or librarian …
As is the case with a lot of current “state-of-the-art” Web technology, it’s much less about reliable Information Retrieval (IT) and all the more, if not exclusively, about community building: digiterati tribalism running wild. This effectively makes it a social, not a technological phenomenon.
Read his short, bittersweet piece here:
→ “Tagging Sites to get Spammed, Hard”
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[Keywords: blogging, blog spam ]
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