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WebSourced Launches New Web Analytics and Click Fraud Tracking Tool


(rt) From their press release:

WebSourced, Inc., […] a wholly owned subsidiary of CGI Holding Corporation d/b/a Think Partnership Inc. […] today announced the beta release of SEM Web Services (→ ↗ SEMWebServices.com …), a proprietary performance, conversion and campaign tracking tool that will also include click-fraud monitoring.
WebSourced, Inc., which offers search engine marketing via → ↗ KeywordRanking.com …, makes it possible to demonstrate the effectiveness of Internet marketing campaigns with the launch of a new product, SEM Web Services. SEM Web Services is an at-a-glance tool for evaluating how well a company is reaching customers via the Internet.

“Until the roll out of SEM Web Services from WebSourced, Inc., many companies operated under blind faith that their Internet marketing efforts were generating new business,” said Pat Martin, CEO of WebSourced Inc. “SEM Web Services is one of the few tools that offers cross-channel analytics; combining data from search engine marketing campaigns with email marketing, affiliate marketing and other online advertising campaigns. We are already receiving positive feedback from our clients and expect this new tool to help us attract new customers to our extensive suite of marketing services.”
[…]
The service provides information to manage search engine optimization (SEO), a method of enhancing a company’s visibility on popular search engines such as Google, Yahoo and MSN. SEM Web Services can also measure the effectiveness of pay per click (PPC) advertising campaigns.
[…]
SEM Web Services is expected to fully launch by the end of the second quarter and will be rolled out exclusively to WebSourced’s 1,400 clients. For more information or to request a demo of the beta, visit → ↗ SEMWebServices.com ….

Read → WebSourced’s Press Release

For an assessment of the current click fraud problem see: ↗ Click Fraud & Adjacking: Some Case Studies

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| Main | By: fantomaster | 2005-04-13 [09:20 | Click Fraud + SEO Grapevine | Print this Article |

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