The Scoop On Yahoo!’s TeRespondo Deal
(rt) On Search Engine Roundtable Hispanic Search Marketing gurus → Nacho Hernandez gives a detailed overview of the recent acquisition of Brazilian performance-based advertising network TeRespondo by Yahoo!.
To date, TeRespondo has focused mainly on Argentina, Brazil and Mexico, constituting the lion’s share of the world’s fourth largest market of currently 77 million Internet users with a phenomenal yearly compounded growth rate of 35%, amounting to almost double the total worldwide average.
This gives Yahoo! a strong head start over Google who are scrambling for additional qualified personnel to cover this sector as soon as possible, wheras MSN seems to be content with consolidating its position for now.
Read the full article here:
↗ TeRespondo.com … to gain market share in Latin America”>→ “Yahoo! Buys ↗ TeRespondo.com … to gain market share in Latin America”
[Keywords: Hispanic SEO/SEM, SEO/SEM market, SEO/SEM resources ]
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