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Search Goes Fuel Saving


(rt) Hitwise reports that high fuel prices are driving consumers in droves to search for fuel saving related topics:

Terms with significant increases in searches included: “electric cars” up 2,900 percent; “gas prices” up 559 percent; “fuel economy” up 333 percent and “gas mileage” up 300 percent.

Searches for “hybrid vehicles” were flat, but searches for “toyota prius” increased 36 percent. Interestingly, after “toyota” and “toyota.com,” “toyota prius” was the top search term driving traffic to www.toyota.com in the four weeks ending March 26, 2005.

A nice piece of market analysis via search engine usage and an interesting read as well:
→ Americans Turn to the Internet in Search of Fuel Conservation and Lower Gas Prices

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| Main | By: fantomaster | 2005-04-18 [02:20 | SEO Grapevine | Print this Article |

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