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Google’s Accounting Tricks
(rt) FuckedGoogle opines that Google is gaming its bottom line to blow up perceived profits for their investors, likening it to Cisco’s recent antics:
It seems since they backloaded the options expense onto last year’s earnings statement, this quarter’s results will be ARTIFICIALLY BOOSTED almost 100%, even though it has absolutely nothing to do with their actual profitability as a business.
Whereas buygoogle points out that everything’s totally above board legally. Which is not to say it’s not manipulative, retorts FuckedGoogle.
Here’s their exchange:
→ “The more insider stock sold, the higher Google’s earnings”
And here is buygoogle’s take on the matter:
→ “Clever options accounting helps Google results”
Andrew Goodman has some questions of his own, too:
→ ”Google Earnings Predictions Anyone?”
It stands to reason that we are going to see a lot more discussions of this caliber in future, as search engine investment has turned mainstream and published statements are analyzed, evaluated and possibly trashed by critics and investment consultants across the board.
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[Keywords: search engine monetization, search engine profitability ]
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