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Search Engine Marketing Basics – With Some Gurus
(rt) For anyone in the know SEO /SEM wise, a search engine marketing panel featuring Mike Grehan, Heather Lloyd-Martin, Andy Beal and Ben Wills must be, if nothing else, entertaining and educative. Which it is.
MarketerToday reports from the KeywordRanking Search Engine Marketing Open Forum at AD:TECH in San Francisco.
Topics covered in short, sweet statements:
→ How Does LSI (Latent Semantic Indexing) Affect Google’s Algorithm?
→ What Are Some Best Practices for Meta Tags?
→ What are Google’s Description Origins?
→ I Have a Limited Paid Search Budget: Should I Advertise on Google or Yahoo?
→ When Should A Marketer Use Paid Inclusion?
→ Are There Duplicate Content Penalties for RSS Content?
→ Do Subdomains Face Sandbox Penalties?
→ What are the Weights of the Various Aspects of Google’s Algorithm?
→ What is a Page’s Optimal Keyword Density?
→ How Do You Define Click Fraud and What Can Be Done About It?
An interesting read all of them.
Hat tip to → SearchEngineGuide for pointing us to this piece!
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[ Keywords: blogging, clickfraud, latent semantic indexing, linkage, LSI, pay-per-click, penalization, PPC, ranking algorithms, search engine research, semantic indexing, SEO Conferences, SEO/SEM market, SEO/SEM personalities, SEO/SEM resources, SEO/SEM strategies ]
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