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UK SMBs Less Than Web Savvy

(rt) netimperative reports on a study conducted by communications agency Harper James indicating that most UK based small and medium sized businesses (SMB) maintain their own web site, the vast majority don’t really know what to do with them by way of maximizing their market exposure and driving sales conversions.

almost one fifth of businesses are unaware what type of hosting they receive. In addition, 39% of respondents do not know how much “space” they get for their money and a staggering 64% did not understand the concept of bandwidth.

A third of people questioned rely upon the Web for half of their sales yet 76% admit that their site has been “offline” up to 5 times in the last year.

While search engine optimization wasn’t mentioned explicitly, it stands to reason to assume that there’s still a huge opportunity out there for aggressive, market savvy SEO / SEM agencies out for a kill.

Here’s the original article:
→ Small UK firms still neglecting Web

You read about the perspectives of the search market here:
↗ Search Engine Marketing to Grow by 33% in 2005

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| Main | By: fantomaster | 2005-05-14 [16:19 | SEO/SEM | Print this Article |

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