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Google AdSense Publisher Boycot Brewing?
(rt) In a thread on WebmasterWorld AdSense publishers are discussing the pros and cons of boycotting Google’s ad program to enforce better protection against what is perceived by the more voal participants exploitation sans recourse both by the search engine’s TOS and their practical
Expectably, there has also been some debate on whether there’s enough of a “critical mass” of discontented web publishers to actually leave a footprint in Google’s earning scale. While this still seems dubious at best at the moment, we do expect flares of this kind to reoccur in dwindling lapses within the foreseeable future: with individual webmasters’ AdSense revenues widely on the slunp, a general environment burdened by click fraud issues, and Google apparently not prepared to actually listen to their publishers base’s concerns, it seems very likely that the idea of a “publishers union” to evolve as an instrument of pressure will increasingly take hold.
It’s certainly too early to reliably gauge how effective this will be but in any case it does go to illustrate the rapid rate at which Google is losing sympathy, support and fundamental acceptance of its (now former) support base.
Follow the thread here:
→ Revenge by click fraud – what to do?
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[Keywords: AdWords, AdSense, contextual advertising, click fraud, clickfraud, pay-per-click, PPC, SEO/SEM market, search engine monetization, search engine profitability, SEO/SEM strategies ]
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