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An SEO’s Nightmare? Domain Parks Converting Twice As Well As Search

This report by Efficient Frontier indicates that parked domains actually achieve to double the conversion rate as search: “Efficient Frontier’s automotive clients receive twice the conversion rate as search with domain ads.” You can download their pdf report here. 

So where does this leave those search engines (notably one infamous contender whose name starts with “Goo”) denigrating domain parks as mere “webspam” (while profiting nicely from them nevertheless, needless to say)?

And what does this imply for SEOs? However, before you go out on a buying spree to build your career as a typo squatter, be sure to read Frank Schilling’s excellent blog (hat tip for this pointer, btw!), especially the comments section where he addresses such misconceptions in great detail: “Domain Name Traffic Converts Twice As Well As Search”

As he never tires in pointing out: It’s all about generic domain names. Which, like it or not, is exactly what you’ll need in future to survive in search.

So guess why yours truly recommends you take a thorough gander at our recently launched Domains For Traffic site – because that’s where you can get tons of them for a song, even vintage-matured ones…

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| Main | By: fantomaster | 2007-06-05 [22:35 | Domaining + SEO/SEM | Print this Article |

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