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Archive: July 2007


Wow, it’s fantOonday!

Lest we forget: Here’s yet another black hat SEO satire.

Matt Cutts Caught Zapping a Spammer

Here’s a fun piece kind of documenting Matt Cutts showing a search engine spammer the verbal middle finger.

Subverting Social Media for Fun, Links and Profit

Monetizing your participation on social media platforms such as Digg, Netscape, Squidoo, StumbleUpon, Facebook etc. can be a tedious and even tricky affair. This new service will actually pay you for doing so.

Google’s Supplemental Index Policy About to Change?

There’s some indication that Google’s handling of their Supplemental Index may be in for a dramatic change in terms of links being allowed to pass anchor text in future. If confirmed, it would constitute a fairly dramatic turnaround in their ranking policy.

Monetizing Facebook with Affiliate Marketing

Here’s a sweet short piece outlining how you can monetize your Facebook membership by promoting affiliate links.

Click Fraud Rampant and on the Rise – Yahoo! Confirms Issue, Google in Customary Denial Mode

Recent hair-raising findings indicating that click fraud rates are steeply on the uprise, with Yahoo! at least acknowledging the problem and Google shifting into customary turbo denial mode call for a solid, hardnosed reviewal of ROI projections in this market space.

Why You Really Shouldn’t Read Matt Cutts’s Blog

Here’s someone giving you ten good reasons why there’s really no reason for you to waste your time reading the Matt Cutts blog.

Google’s Patent on Meaningful Compounds in Search Queries

Google has been granted an interesting patent covering the split up of search queries into multi-part semantic units. This could well impact a number on-page search optimization factors in the near future.

Threadwatcher Plugged Again

After having been offline for almost two weeks, Threadwatch follow-up Threadwatcher is up and running again.

Blog and RSS Submission Resources

Here are two excellent resources listing directories and sites you can submit your blogs and RSS feeds to for free.

Mike Grehan to Chair SES London 2008

Prolific and seminal search engine marketing advocate Mike Grehan has been appointed chair and host of the the premier search marketing show in the UK, SES London 2008.

Google to Treat Underscores in URLs as Word Separators

In a widely unexpected shift of policy, Google will now be treating underscores as word separators in links – a new development that should impact your SEO link building efforts.

fantomaster.com On VoIP: New ANZ Phone Numbers

fantomaster.com now offers ANZ phone number support via VoIP

Wow, it’s fantOonday!

Have fun! Here’s another week’s worth of search engine marketing lampoon!

Ask First Major Search Engine to Adopt No-Snoop Policy

Ask.com has come forth as the first major search engine to adopt a robust privacy protection policy for searchers, possibly heralding a new round of competition in capturing users’ hearts by addressing ever growing concerns about the engines’ data mining practices.

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