Google’s Bid For Trashing Organic SEO
John Andrews offers a very insightful and informed analysis of Google’s recent Sicko focused reputation management offers to the health insurance industry: In Google wants to be your Agency: Sicko Example he points out how Google is working towards cutting out the middleman (aka ad agencies) in their drive to dominate the online advertising market. You’ll also learn all about the rationale behind their recent acquisition of DoubleClick.
Even it you’re not focusing on paid search advertising you should be well aware of what’s brewing here. Because when all is said and done, organic SEO is Google’s prime competitor which is why it makes perfect sense for them to muscle into this particular market segment.
[Keywords: seo, search engine optimization, sem, search engine marketing, Google, ppc, paid search, online advertising ]
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