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Google’s Patent on Meaningful Compounds in Search Queries
One of our all-favorite propellerhead search bloggers, Bill Slawski of SEO by the Sea, who has specialized on analyzing search technology related patents and white papers to summarize them in a language comprehensible even for those entirely clueless in terms of computational linguistics, has analyzed a recently granted Google patent that focuses on treating multiple search terms as single semantic units.
The implications of this technology, if fully adopted, are quite dramatic though most SEOs that do focus on on-page factors (as opposed to merely fretting about links…) have intuitively been catering to for years.
Only that it’s generally been termed “proximity”, signifying the distance between multiple terms. E.g. if you’re optimizing for the phrase “buy cheap viagra online”, you’ll typically keep these three terms together on your pages and in your links’ anchor text anyway.
Still, in future we may have to look yet more closely not merely into typos and misspellings for any given keyword but expand our semantic optimization to various related clusters of terms to better convey their semantic unit character in various combinations and sequencies.
So have Google implemented this tech yet? Bill thinks it’s a possibility and we tend to agree though it will probably come into full effect only somewhat further down the road.
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[Keywords: seo, search engine optimization, sem, search engine marketing, semantic search, computational search linguistics, keywords, keyword proximity ]
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