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Google’s Supplemental Index Policy About to Change?
In “Supplemental Days and Supplemental Nights” SEO Theory blogger and search engine marketing veteran Michael Martinez offers an extensive overview and critique of Google’s infamous Supplemental Results “limbo” (aka “hell”) feature.
He is highly critical of Google’s passing anchor text at all and much of what you’ll find in his highly informative and well balanced post reads like a devastating albeit somewhat indirect judgment on the PageRank algorithm as well.
There’s some indication now that Google does seem to allow at least some pages in their Supplemental Index to let their links pass anchor text in what may turn out to be quite a dramatic turnabout of policy further down the road. (It’s too early yet to say for sure.)
What’s always interesting as well in so many of his posts are his asides on the social dynamics governing the world of SEO (and no, we’re not talking social bookmarking here) in general, e.g.:
In fact, if historical trends hold up, it’s almost guaranteed that you’ll see people repeating what I and others have been saying about the Supplemental Results Index over the past six months for about the next two years (give or take). It will depend on what Matt Cutts says on his blog and whether Danny Sullivan picks up on it and repeats Matt’s message on SearchEngineLand.
Hard to argue with that… 
Again, check it out here: “Supplemental Days and Supplemental Nights”
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[Keywords: seo, search engine optimization, sem, search engine marketing, links, linking, link building, Google, Supplemental Results, PageRank ]
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