fantomNews™ — the ultimate know

True: Google’s CEO Eric Schmidt has never been exactly famous for his social engineering skills. If their’s one higher echelon they’d better stow away in some dark basement, miles off any mikes and gleeful press hacks eagerly awaiting for the next eminently quotable statement to hit the public’s long suffering sympathy with like just another poke in the eye. With a CEO like that, who needs corporate or public or private detractors?

Well, corporate hierarchies being what they are, it’s probably futile to bewail the fact that such hopes are utterly unrealistic to begin with. Nor could we for our part care less. At the end of the day, it’s all about what things are actually like, not how we may or may not want them to be, as John Andrews rightly points out in both his recent blogs post itself and in the comments section: Understanding the Google

So all that really behooves us to do is monitor the run of events as closely as we can inasmuch as it is likely to impact our activities on the SEO front.

In a newly launched blog titled Knight Crawler the (as yet: anonymous – after all, he is making use of Google’s Blogger platform…) poster takes an exceedingly (and very well worded) dim view of Mr Schmidt’s recent presentation at the Progress and Freedom Foundation’s annual conference in Aspen:

Mr. Google started out his presentation’s main points with a terrible feint. He claimed that his first concern, or point of action, for the Foundation was the importance of the Freedom of Speech. Did I fall asleep or something, and wake up in Cuba? Freedom of speech is at risk here in the USA? This is a relevant action point for the Progress and Freedom Foundation? Not only could Big Bird have made a more profound statement to the Foundation, but if General Eisenhower feinted like Mr. Google, we all would be speaking to Fantomaster in his native language.

There’s a not-too-subtle irony embedded in the Knight Crawler’s historical analogy, mimicking, as it does, that pseudo-argumentative bathos Americans have been subjected to for years, invariable coming from the ranting political right – be it the time worn (and historically inane) assertion that pulling out of Vietnam was a direct causal factor leading to the killing fields of Pol Pot’s Cambodia, to President Bush’s recent comparison of the Iraq quagmire to the Vietnam war, viewed as insidious if not sleazy by many if not most commentators.

Having been instrumentalized specifically in this discourse, this particular kraut may perhaps be pardoned for pointing out that over here in Europe we have our own, not too savory experiences with stab-in-the-back-legends, the predominant one, prevailing from 1918, heralding in no uncertain terms the advent of that sordid, unprecedentedly bloody rerun termed WW2. But we digress.

Because be that as it may, merely another round of gratuitous Google bashing this certainly ain’t: rather, a shrewd critical assertion that not all may be as it seems – and that, as an SEO, you’d be well advised to focus more on reading between the lines, pushing your brain into overdrive, rather than take the Google spinmeisters’ (or, for that matter, any others’) statements for gospel.

Not that this comes as a surprise, but here’s one nail that still requires being driven home over and again.

Full story: Google’s CEO Gives __ow Job in Aspen

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