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PPC Marketing - Black Hat Style

Rob Kerry aka evilgreenmonkey of The ClickZ Network has an interesting piece over at SearchEngineWatch which comes as a bit of a surprise on such a venerable platform of yore: What it boils down to is a short and concise blueprint how to leverage systemic flaws and weaknesses Google AdWords and Microsoft adCenter to your advantage – and trick-treat your competitors to oblivion in the process.

If you check it out, you’ll learn how to slip non-compliant ads past editorial control (hint: best to do it over the weekend), pump multiple ads for the same search term into the SERPs and advertiser sites and how to make your competitors disappear altogether from the ads circuit.

And no, click fraud isn’t covered – nothing illegal about his recommendations, but they’re certainly not in compliance with the networks’ respective TOS either.

So maybe going for organic search right away may actually prove to be the wiser venue after all? :)

Nasty stuff – and sure fun to read!

Enjoy: Playing Dirty With PPC

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| Main | By: fantomaster | 2007-08-29 [00:05 | Search engine optimization and marketing + SEO Grapevine + SEO/SEM | Print this Article |

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