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Passive Voice and Why You Should Use It in Your Headlines

Not everyone’s a fan of Jacob Nielsen’s, ehm… minimalist approach to web design, but if there’s one classic live authority on metricizing usability and how it converts to ROI (or not), it is undoubtedly he.

For webmaster fretting about optimizing their sales copy, blog postings or articles, he’s got some hands on advice: Use passive voice for your headers to grab your readers’ attention and - no big surprise to any experienced SEO - to improve your search engine optimization.

Needless to say, this contradicts practically everything traditional writing guidelines will tell you. Of course, it’s not really about voice: It’s about placing your keywords where they will actually be read.

Read the full story here: Passive Voice Is Redeemed For Web Headings

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| Main | By: fantomaster | 2007-10-22 [19:19 | Search engine optimization and marketing + SEO/SEM | Print this Article |

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