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If you’ve fallen for the prevailing view that a social networking setup like Twitter is of no practical use unless you’re an exhibitionist attention whore, perhaps, think again.

Sam Freedom offers a cool - and delightfully hardnosed - take on how to leverage the humungous traffic resource that is Twitter to push visitors to your blog and improve its overall ranking in the process.

But first, there’s some cleaning up work to do, and he certainly doesn’t shy away from it. To quote just one gem out of several:

It’s just a fact that marketing online is a numbers game.  There ARE definitely warm connections to be made but don’t even dare attempt to tell me with a straight face that you, or anyone else, came here with simultaneous intentions of making money AND making friends.  You didn’t.  And if you believe you DID, then challenge me in the comment section and you’ll get an even bigger lesson (but if you’re sincere about it, you’ll also get my respect).

The fact is you already have REAL friends.  And if you don’t, then you need to examine why because it’s definitely going to interfere with your online business.

So no more of the fa-la-la-la garbage about communities and friends.  It doesn’t get more disingenuous than that.  Marketers talk about communities and friends in order to keep you in THEIR community and thinking that they are YOUR friend.  It’s CLASSIC marketing tech and you fall for it every time.  And not only that, when someone like myself warns you of it, you have a tendency to say, “Oh, not me… I know why I’M here.” and that’s only because I haven’t CHARGED you for this information.  If I were charging you, you’d feel compelled to think more carefully about what was being said instead.  It would be FRAMED through the doorway of a payment you value. 

Read the entire piece - even if you don’t fancy having to wade through the tons of drivel and mindless “Look! It’s me!” noise that constitutes the very (and only) essence of this particular network, it will still help you in reviewing your mindset and maybe updating it to a more constructive, profitable approach to social marketing in general:

Quick Free Tip on How to Get Followers on Twitter Fast!

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