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Anchor Texting Your Links Intelligently
Recently, Slightly Shady SEO has developed his blog to one of the most interesting platforms focusing on, well, slightly shady SEO around.
Now, he’s addressed an old anchor text issue, experienced SEOs have been wrestling with for quite a while. Needless to say, this impacts all your external link building strategies as much as your on-site linkage.
As he points out in his recent article, things used to be soooo simple in the good old days: Merely throw up tons of links featuring your primary search terms as anchor texts, distribute them across the Net, then rinse and repeat.
Alas, no more: As search engines have come to rely more and more on inlinks rather than on-site factors, they’ve become a lot smarter in determining “artificial” linking patterns - and slews of links featuring identical highly targeted anchor texts constitute just that.
The common sport of Google bombing and the prevailing onslaught of other link spamming techniques have forced the search engines’ hand to differentiate far more scrupulously.
Meaning that you can’t reasonably expect any success in competitive niches if you’re still relying on your 1990s linking techniques:
How it Works Now
Now, you can’t just spam out the same link text over and over and expect to rank (in most situations/niches). Beyond that, we want to rank for more than one keyterm. As a result, you have to make sure your anchor text varies in order to get into that top spot. Now, that doesn’t mean you have to say “fuck my targeted key phrase”, and use junk text. It’s possible to intelligently add your link text and come out on top.
Read the full article to find out what to do about it:
Getting the Most out Of Your Anchor Text: It’s not as Simple as you Think
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[Keywords: seo, search engine optimization, search engine marketing, sem, link building, linkage, anchor text ]
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