The Copywriter’s Rolodex
Writing good copy, be it sales letters or technical documentation, help files or search engine optimized content, is an entire craft in its own right. You’ll be fast to realize this if you’ve never tried your hand at it the minute you’re tasked to actually write something up.
For the inexperienced, this can evolve into a nightmarish chore, and there’s a very good reason why top of the pile copywriters are capable of raking in tens of thousands of dollars for a single sales letter.
So why not learn from the experts, the professionals who are actually making a living writing gripping copy for their clients? Provided they are willing to share some of their wisdom, that is?
Thankfully, there’s a profusion of them around on the Web and blogger Cindy King has thankfully published a “Copywriter Rolodex” listing some of the most prolific and established names with their blogs and web sites. Check them out if only to catch an idea or two you may not have thought of before. An excellent resource.
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