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So Who’s Your IP Neighbor?
With IPv4 standard IPs becoming rarer and rarer and the IPv6 not yet rolled out, sharing IPs across multiple, often hundreds of entirely unrelated web sites isn’t the exception anymore, rather it’s the rule. One main effect of this scarcity scenario is, of course, that webhosts are beginning to charge an arm and a leg for dedicated IPs to assign your sites on.
Many people in SEO are concerned about possibly (and unwittingly) sharing their IPs with sites they’d rather not be associated with for whatever reason. They’re afraid of the much-hyped - albeit hardly understood - “bad neighborhood” penalty supposedly dealt out by Google against sites deemed to be spammy or otherwise involved in gaming the search system.
Well, in our experience that penalty is vastly overrated. We won’t spend time addressing the technical reasons for this assessment right now, but in case you’re wondering who you (or anyone else for that matter) may be sharing IPs with, here’s a nifty free web service that can help you find out: myIPneighbors IP search
Again - before trying to suss out your competitors’ network structures please bear in mind that a good many if not the vast majority of online companies sharing IPs aren’t even aware of the fact and aren’t related or tied into any business relationship with their virtual bedfellows.
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