As these posts illustrate beyon doubt, Googlebowling not only still works, but – more importantly – so does negative SEO. Indeed, your competitors could easily get your sites ranked for totally irrelevant spammy terms, incurring all kinds of “bad neighborhood” penalties.
It’s not every day that we can actually witness more or less in real time the coming-to-being of what may very well turn into a major SEO term in future. TallTroll offers a shrewd analysis and prediction well worth a read.
As news about black SEO and the harm it may inflict on the search marketing industry and the entire commercial Internet begins to hit the mainstream media, it is about time to break down the most common tactics employed and point to solutions protecting you against desperate or hard hitting competitors playing dirty.
After years of the SEO industry’s going in denial mode whenever the topic of negative or inverse SEO was broached, it’s hit the mainstream media now and will expectably evolve into a major buzz now impacting all search marketers and optimizers.
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