fantomNews™ — the ultimate know

Lost Clicks offers help for people who want to join in a class action against click fraud, suing the search engines for collecting fees for PPC advertising they’re not actually providing.

If you’re into serious “black hat” stuff, don’t miss out on this excellent overview of tools. They’re certainly more fun (and way more effective) than sanctimoniously generating “organic” content spam by the ton.

Tim Yang reports on his recent e-mail exchange with a representative of an Indian ad clicking syndicate. While his contact proved fairly clueless, it does constitute a clear indication that the concept is trickling down into mainstream petty crime.

Maybe some of the posters on this thread are right in that it’s time to stand up against Google’s less than favorable terms touching upon their AdSense program.

This cool embedded browser can be customized and included on any web page - an ideal tool to promote your services and products, including RSS feeds. It’s even WAP compatible.

Aaron Wall writes on the basic uselessness of present day link analysis programs.

Andrew Goodman addresses some popular misconceptions, pointing out that all major search engines have finally evolved into serious online advertising behemoths effectively dwarfing the traditional players. Our conclusion: for the SEO / SEM industry proper client education constitutes the most rewarding revenue resource of all.

A search engine marketing panel featuring Mike Grehan, Heather Lloyd-Martin, Andy Beal and Ben Wills must be, if nothing else, entertaining and educative. Which it is.

The ultimate Web guerilla strategy – how to convert e-mail spam into linkable web site content for fun and profit.

Another fat nail in the PPC industry’s coffin? If four out of five Web users refuse to click on online ads, finding them intrusive and irrelevant, what does that tell us about the efficacy of PPC advertising?

This white paper outlines the basics of what to consider before or after implenting a CMS driven web site to get it well ranked in the search engines.

Here’s a premium tip on how to cloak your external files from search engine spiders, banning bandwidth gobbling hotlinkers and nefarious code jackers with just a few lines of code.

All’s not well at all in the search marketing industry. This piece takes a cold, hard look at the state of the SEO nation, and it’s not a pretty sight.

Fraudulent clicks, adjacking, Black Hat PPC tactics - with an estimated 30% of PPC dollars falling victim to fraud, is the Golden Era of IP delivery (cloaking) finally dawning?

E. Garcia takes a gander at (and trashes) some popular misconceptions regarding the much flaunted SEO technical term ‘keyword density’ and the many erroneous concepts underlying it.