fantomNews™ — the ultimate know

The first reports are in and subscribers have begun making serious money only hours after purchase: Seems that Google Payload is a real bigtime winner on all fronts. However, there’s even more news - some good, some bad

Reports outlining PPC traffic arbitrage are a dime a dozen these days and we’ve read them all. But this one’s different - hugely, critically different, in fact. If you’re into monetizing the obscenely huge gap between different traffic sources at all, there’s a number of very important things to consider.

Recent hair-raising findings indicating that click fraud rates are steeply on the uprise, with Yahoo! at least acknowledging the problem and Google shifting into customary turbo denial mode call for a solid, hardnosed reviewal of ROI projections in this market space.

Lost Clicks offers help for people who want to join in a class action against click fraud, suing the search engines for collecting fees for PPC advertising they’re not actually providing.

Tim Yang reports on his recent e-mail exchange with a representative of an Indian ad clicking syndicate. While his contact proved fairly clueless, it does constitute a clear indication that the concept is trickling down into mainstream petty crime.

Maybe some of the posters on this thread are right in that it’s time to stand up against Google’s less than favorable terms touching upon their AdSense program.

A search engine marketing panel featuring Mike Grehan, Heather Lloyd-Martin, Andy Beal and Ben Wills must be, if nothing else, entertaining and educative. Which it is.

Click fraud is hitting the industry left, right and center. This advertiser reports on computer generated, fraudulent clicks on PPC engine Kanoodle: only one out of many, as our readers know.

PPC engine Blowsearch enthusiastically announces a product for click fraud detection, to be launched soon. We’re not holding our breath …

Tired of logging into Google’s AdSense page every so often to check how many cents you’ve just made? This great Firefox extension automates the process and displays your earning on the status bar and, if you prefer, in a separate tab.

While this patent, if granted, may indeed reduce click fraud to some extent, chances are it will also kill PPC business effectively in the process. Arguably a cure worse than the disease it tries to tackle.

The recently voiced view that Google is still in its adolescence, finding its voice, smacks of self-serving naivity when viewed in context with the search engine’s actual everyday policies and antics.

Fraudulent clicks, adjacking, Black Hat PPC tactics - with an estimated 30% of PPC dollars falling victim to fraud, is the Golden Era of IP delivery (cloaking) finally dawning?

The magnitude of click fraud - and what to do about it

How to determine target keywords efficiently for your PPC campaigns …