fantomNews™ — the ultimate know

The first reports are in and subscribers have begun making serious money only hours after purchase: Seems that Google Payload is a real bigtime winner on all fronts. However, there’s even more news - some good, some bad

Reports outlining PPC traffic arbitrage are a dime a dozen these days and we’ve read them all. But this one’s different - hugely, critically different, in fact. If you’re into monetizing the obscenely huge gap between different traffic sources at all, there’s a number of very important things to consider.

There’s more aspects to black hat SEO than you can shake a stick at, it can be applied to anywhich type of the gaming search engines in order to drive traffic and sales, and pay-per-click (PPC) advertising is certainly no exception.

Here’s an interesting piece covering how to leverage systemic flaws and weaknesses Google AdWords and Microsoft adCenter to your advantage - and trick-treat your competitors to oblivion in the process.

Recent hair-raising findings indicating that click fraud rates are steeply on the uprise, with Yahoo! at least acknowledging the problem and Google shifting into customary turbo denial mode call for a solid, hardnosed reviewal of ROI projections in this market space.

Organic SEO being Google’s prime competitor, it makes perfect sense for them to muscle into this particular market segment.

Lost Clicks offers help for people who want to join in a class action against click fraud, suing the search engines for collecting fees for PPC advertising they’re not actually providing.

Tim Yang reports on his recent e-mail exchange with a representative of an Indian ad clicking syndicate. While his contact proved fairly clueless, it does constitute a clear indication that the concept is trickling down into mainstream petty crime.

Maybe some of the posters on this thread are right in that it’s time to stand up against Google’s less than favorable terms touching upon their AdSense program.

A search engine marketing panel featuring Mike Grehan, Heather Lloyd-Martin, Andy Beal and Ben Wills must be, if nothing else, entertaining and educative. Which it is.

Click fraud is hitting the industry left, right and center. This advertiser reports on computer generated, fraudulent clicks on PPC engine Kanoodle: only one out of many, as our readers know.

Finding out which search terms your competitors are using is a time proven SEO trick. Now, it’s no longer a question of guess-and-check. As long as this service lasts, that is.

Another fat nail in the PPC industry’s coffin? If four out of five Web users refuse to click on online ads, finding them intrusive and irrelevant, what does that tell us about the efficacy of PPC advertising?

PPC engine Blowsearch enthusiastically announces a product for click fraud detection, to be launched soon. We’re not holding our breath …

Tired of logging into Google’s AdSense page every so often to check how many cents you’ve just made? This great Firefox extension automates the process and displays your earning on the status bar and, if you prefer, in a separate tab.