Google is not a search company

Google’s real business is all about profiting from online information. Google is not a search company as most people assume. Google is in effect an information company, with search simply being a means to an end. The end being information by which the company sells keywords and advertising for profit.

Google is not the best search engine on the planet but in reality, the only search engine on the planet. With an 80% plus reach, Google is now arguably a monopoly. It is no longer a case of, if you don’t like Google go elsewhere. We are stuck in one solitary SEO playground which is steering us closer towards paid Google advertising and services with every algorithm update.

Google doesn’t just offer search, but advertising, keyword search and demographic services centered around this very information and businesses pay for access to the information.

Google leeches off the work of others and produces nothing. That’s right, nothing! The company’s core business is about search and advertising, which relies on the content provided by other people and businesses online. Google just doesn’t own the information from which it makes nearly all its enormous revenue. Google is the middleman of the information, which it takes for free at will.

cloaking

However, we are in turn subjected to very stringent rules as to how we can or cannot manipulate that very information, all to the sole benefit of Google’s bottom line and to the slowly deteriorating benefit of online marketers. With some of the latest Google announcements seeming to suggest the slow and deliberate killing off of the SEO industry.

Google’s information stealing ways come without any asking permission. In one sense, people want their web sites to be found and for that information to be available to all for obvious reasons. But they are not ever compensated for something from which Google makes a insane amount of money. Well, not unless they pay for expertise SEO services or are forced to resort to blackhat techniques to get the upper hand.

Google may pan out to be a dangerous monopoly in the long run. Being a monopoly isn’t illegal in the United States, although in Europe it seemingly is so, and here Google is facing enormous problems, because of greater importance given to competitor complaints.

We actually do think highly and admire Google for giving us such a magnificent platform for which we all work in. However, that does not mean we must abide by stringent rules designed to monopolize and increase revenues to our online detriment.

Manipulating search results is only “unethical”, “immoral” or “against guidelines” because Google says it is. Google is not the police and nothing more then a for-profit business, using our information to make mountains of money.

 

Note: At Fantomaster Inc., we only offer customized cloaking campaign projects for corporate clients. We do NOT offer any other blackhat services of any kind. We also do not practice or condone deceptive or misleading cloaking. We will only cloak client sites within the specific client site niche parameters to ensure that visitors obtain the best targeted and quality search experience.

 
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Note: At Fantomaster Inc., we only offer fully managed customized cloaking 2.0 campaign projects for corporate clients. We do NOT offer any other blackhat services of any kind. We also do not practice or condone deceptive or misleading cloaking. We will only cloak client sites or Facebook FanPages within the specific client business niche parameters to ensure that visitors obtain the best targeted and relevant quality search experience.

 

cloaking We have just completed the first comprehensive report ever published on Cloaking & IP Delivery. A new 40-page FREE report, in instant downloadable PDF format and titled: Cloaking: The Essential Tool for Big Business. CLICK HERE FOR YOUR FREE DOWNLOAD PDF

 

 

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  • Ljcrest

    Wow! Look out Aaron Wall — this is the most scathing read on Google hypocrisy I’ve seen yet. Hands down and thumbs up.

  • Kaixinsan

    Interestingly, Robin Li, CEO of Baidu, Googls’s arch-rival in China, also said that Baidu is a media company, not a search engine. And Baidu is also faced wtih legal and moral challenges from the information generators. Notably a group of most renowned writers have recently formed a group to take Baidu to the court.

  • http://twitter.com/munazanjum DigitalGossips

    Google knows the art of ‘Gamification’ and allure fat businesses with favorable approach by breaking the ‘rules’. After all, rules are for smaller people not for big daddies! Not only in adwords, but Google seems to be showing a favoritism to big brands on organic search results as well. 
     
    Read here my latest update on Google – A story about Google goose that still lays golden eggs! http://bit.ly/sxMG1T

  • David

    As far as i can understand. Google worked in a polite way to reach the actual result, investing lots of money in research, development and innovation.

    That said i agree with you. I also think that google knows so many things about connected humanity that can foretell behaviours of large groups of people in a small versione of Asimov psicohistory.