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Press Release
December 16, 1999
Buellingen (Belgium)
Software Developers fantomaster.com Launch Search Engine Optimization Related Newsletter
Belgian based webmasters' software developers fantomaster.com have launched the first issue of fantomNews™, a free online newsletter focusing on search engine optimization and web site promotion.
“This free new ezine aims at offering webmasters and internet promotion managers in depth knowledge and insights into the workings of an ever expanding industry: search engine optimization, or the art and the science of achieving to top rankings with the world's leading search engines,” says Editor-in-Chief Ralph Tegtmeier, an internet entrepreneur of six years' standing.
In recent years, search engine positioning has reasserted itself as a prime tool of online marketing, categorically more effective than banner ads and second only to opt-in email promotion. Seeing that competition on the web is becoming fiercer by the day, a good to optimal search engine ranking has become crucial to online success. It is only logical that a whole industry of professional optimizers has sprung up in the wake of this trend. While it's difficult to separate the chaff from the wheat in this sector, most of these people have their hands full, often with more commissioned work than they can handle, working overtime to accomodate their clients. And of course, tariffs are on the rise as well.
“Our newsletter is intended to help bridge the gap between the steadily growing legions of corporate clients in need of these services and the professionals catering to them. A little bit of education can work wonders both ways”, he adds with a smile. “More often than not, an incredible amount of valuable time is wasted in simply trying to match clients' interests with viable, real life technical possibilities. Many people don't seem to realize that SEO is not rocket science they will typically demand top notch positioning for all sorts of search terms or keywords, without being aware that both their web sites' content and their design or layout can be crucial elements in achieving to this goal — or in missing out, of course.”
When asked whether he doesn't envisage the prevailing DIY philosophy running over costly expertise as represented by the search engine gurus offering their services on the World Wide Web, Tegtmeier shakes his head. “The amateurs' offensive has been going on ever since search engines were first introduced. It doesn't constitute a serious threat to the professional community, quite the contrary, really.”
“Not everyone can afford the services of SEO experts, others prefer to do it themselves for various reasons not necessarily related to the financial aspect of the matter alone. Search engine positioning still sports an aura of mystery for many, and lots of tech savvy webmasters simply enjoy the challenge it poses. Finally, there are thousands of people out there interested in taking up this field on a professional or semi-professional level. It is this wide spectrum of different, sometimes contradictory interests our newsletter will cover and support by offering genuine behind the scenes information, introducing beginners and experienced webmasters alike to the finesses of SEO technology, and generally working towards an increased level of understanding of what this whole business is all about.”
fantomaster.com — Director Ralph Tegtmeier
“While we are located in a Western European business environment — this being the German speaking part of Eastern Belgium, our initial efforts in positioning our products and services on the internet are focused on the international, English speaking market. Consequently, all our products are available in both English and German versions.”
“What's more, our prime priority is user friendliness. The internet has lived through some dramatic changes in recent years. One phenomenon being the arrival of the mainstream webmaster. The days of ultra tech savvy geeks are drawing to an end, and so actually is web masters' patience: in an ever more competitive environment, software solutions must be genuine time savers.”
“Nobody is interested in tweaking and fiddling with exotic, hard to understand solutions. Installation must be zappy, and so must day to day handling and maintenance. This is what we strive achieve with our clear and simple user interfaces, making installation and administration of our program a breeze even for the less experienced webmaster.”
Tegtmeier's online outfit, fantomaster.com, have developed their own highly specialized software and services ranking around search engine optimization. Foremost, their flagship product fantomas shadowSniper™ offers a technology termed “cloaking”, which feeds search engine robot programs with non-human readable, optimized pages to improve a web site's ranking.
The unique fantomas keyMixer™ constitutes the world's first automatic keyword density generator, another important tool for optimized search engine positioning.
Next, fantomaster.com offers the fantomas subFrog™ for enhanced and speedy multi-search engine submission, available both as an online service and as a proprietary piece of software.
Last but not least, there is the fantomasters' online service spiderSpy™, also tagged “the world's most comprehensive botBase”: this offers a database literally covering thousands of search robots (“spiders”) internet addresses and other unique identification parameters, crucial for efficient cloaking of web pages.
fantomNews™ can be subscribed to for free online at: http://fantomaster.com/fanews0.html#newsletter
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