====================================================== All the tricks of the search engine trade and more ... ====================================================== vol. 3/issue 016 _ _ ___ __ __ _ | \ | | __/ / /(TM) / _| _ _ | \ | ||_\_\ / /_____ / /_ __ _ ___ | |___ _____| \| | __/ \/\/ / ___| | _/ _` | \| / - \/ _ _ \|\ ||__\ /\ / \ ___ \ |_| \ _,_|_|\_|_\___/_| | |_|| \_ |___/\/ \/ |_____/ ====================================================== 2002-09-17 --- Sent by subscription only! Circulation: 10,835+ very special readers, and growing ====================================================== < mailto:fantomNews@fantomaster.com > ------------------------------------------------------ This newsletter may be freely redistributed by email in its unedited form. Please do share it with others! ------------------------------------------------------ SPAM FILTER ALERT: If your mail provider or your email client software is protected by anti-spam software such as SpamAssassin or Spamnix, make sure to configure it to accept messages from < fantomnews@fantomaster.com >! ------------------------------------------------------ ************************************************ * An image had better be worth a 1000 words - * * it takes a lot longer to download. * ************************************************ ------------- IN THIS ISSUE ------------- <<<<<<<<<<<<<< This Issue's Top Sponsor >>>>>>>>>>>>>> SEARCH ENGINE STRATEGIES CONFERENCE & EXPO Munich 2002 THE ULTIMATE SEARCH ENGINE BOOK <<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>> = News Flash: Internet Conferences Cancels Amsterdam SEM Event * Meet Us In Munich Instead * fantomNews Spam Filter Alert * New Product Launch Soon = How to Determine Which Pages to Submit to Inktomi = Google's Toolbar and Its Security Issues = fantomTip: Kim Krause's New Forum For SEO and More <<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>> THE ULTIMATE SEARCH ENGINE BOOK <<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>> = Serial - Search Engine Myth-Busters Mike Grehan: "Nepotism? Not at all. We just like to keep it in the family!" = fantomTip: The Link Mensch's Link Popularity Resources = fantomSpot: Featured SE Site "The Leading Search Engine Weblog" * "Gigablast It!" = fantomTip: 131 Link Building Strategies Revealed = Inktomi - Remaining Free Submission Sites = fantomTip Free Yahoo! Expired Domain Finder <<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>> WHY META TAGS WON'T GET YOU IN THE TOP 10 - HOW TO WIN THE SEARCH ENGINE WARS <<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>> = fantomTip: Free Online Search Engine Index Checker = fantomTip Search Google and Amazon By E-Mail = fantomFAQ Google's NOARCHIVE Tag - Good Or Bad? = The Search Engine Grapevine: News 'n Stuff = Classified Ads = fantomAd: "Spying On the Spiders: Our Landmark Online Service" <<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>> KEEP ON TRACKIN'! REAL-LIFE SEARCH TERMS ARE A GOLDMINE <<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>> = Spider IPs: Lots of New AltaVista Spiders Detected = Subscribe/Unsubscribe Information <<<<<<<<<<<<<< This Issue's Top Sponsor >>>>>>>>>>>>>> SEARCH ENGINE STRATEGIES CONFERENCE & EXPO Munich 2002 ------------------------------------------------------ Premier Event for Search Engine Marketing & Optimization runs Munich October 17-18. Seize the chance to learn the ins-and-outs of SE marketing from Danny Sullivan, world renowned SE expert, along with information direct from the search engines and other experts in the field. Learn the basics, gain practical knowledge of search engine marketing, how search engines interact with Web sites & ways to improve your listings. Register today at < http://www.jupiterevents.com/sew/munich02/index.html > <<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>> ++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++news flash+++news flash+++news flash+++news flash++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++ Internet Conferences Cancels Amsterdam SEM Event * Meet Us in Munich Instead * fantomNews Spam Filter Alert * New Product Launch Soon ------------------------------------------------------ (rt) AMSTERDAM CONFERENCE CANCELED - From Internet Conferences BV's statement: "Regrettably, we had to cancel the Conference for a variety of reasons. We don't want to bore you with the details, so suffice it to say that the ongoing blood bath hitting the Dutch IT industry currently, with thousands of layoffs and dozens of bankruptcies, prohibits us from further pursuing the Conference project at this point in time. We regret any inconvenience this may cause. We are currently investigating the possibility of relaunching the Conference in March 2003, and if we should come to a decision in this matter, we'll be happy to inform our clientele immediately." More info: < http://internetconferences.nl > MEET US IN MUNICH INSTEAD - Yours truly will be speaking on no less than three panels at the Search Engine Strategies Conference & Expo Munich 2002 October 17-18, headed by Danny Sullivan. We appreciate this opportunity to share whatever expertise we have with the audience and answer any questions you may have. Please see Top Sponsor notice above, or register immediately at: < http://www.jupiterevents.com/sew/munich02/index.html > SPAM FILTER ALERT - You may have seen this in our current header, but in case you haven't, here we go once more. If your mail provider or your email client software is protected by anti-spam software such as SpamAssassin or Spamnix, make sure to configure it to accept messages from < fantomnews@fantomaster.com >! NEW PRODUCT LAUNCH SOON - We will soon be launching two new products no webmaster serious about SEO should go without: = fantomas spiderSpy SQL PREMIUM SERVICE(TM) - This major, long awaited enhancement to our existing fantomas spiderSpy(TM) service will allow for full customization of our downloadable search engine spider IP database (the world's most comprehensive, BTW), real time online lookup of spiders you want to know more about, and more. = fantomas shadowMaker(TM) - This power tool allows for fully automatic creation of unlimited Shadow Domains for even more effective and efficient IP delivery (cloaking): starting with automatic generation of topical fillertext content through unlimited generation of cross linked phantom pages (10+K per hour if you need that many :-) including navigation elements and site maps to automatic submission to the search engines, it makes generating Shadow Domains a real breeze. Watch out for these two great new products which could dramatically change the way you have been implementing SEO measures until now! ++++++++++++++++++++++++++++++++++++++++++++++++++++++ +++news flash+++news flash+++news flash+++news flash++ ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== How to Determine Which Pages to Submit to Inktomi ------------------------------------------------------ (rt) In absolute terms submitting paid pages to Inktomi isn't a trivial expense. After all, having to cough up $39 for the first and $24.95 for every pursuant page will require an intelligent submission strategy unless you want to sink unlimited amounts of money into this venture. So which pages should you submit at all? Here's what we suggest: * Index page Your site's index or home page should typically reflect what your site is all about. From an SEO point of view you will normally load it with appropriate keywords and explanations pointing to your overall content. Now while Inktomi's spiders won't as a rule follow up on unpaid links, getting your index page ranked decently is always a wise policy as it will act as a jumping point for your visitors, pointing them to the more interesting subsets making up your web site. * Site map A site map featuring a comprehensive list of well- texted links to all your site's internal pages may do wonders for your rankings, which makes submitting this map a top priority. Now here's a trick to find out which further pages may be worth the expense. Use Overture's bidding setup to compare pricing and expected traffic. E.g. if you are selling search engine submission software, a current analysis (as of time of writing) reveals the following bids: * "search engine submission software": $2.51 for pos. #1 $2.50 for pos. #2 $0.81 for pos. #3 * "search engine submission tool": $1.35 for pos. #1 $1.25 for pos. #2 $1.00 for pos. #3 Seeing that you may easily optimize a single page for both search phrases, submitting it to Inktomi for $24.95 will easily offset the cost of an appropriate Overture bid by only appr. 15-30 hits PER YEAR! Overture claims that "search engine submission software" has generated 3,449 searches in August 2002 alone, whereas "search engine submission tool" managed to get 263 search inquiries in the same month. Now it's a well-known fact that Overture's traffic data is wildly inaccurate if you want to rely on it as an indicator of which traffic volume you may actually expect. However, it's the only tool available for free (the obvious professional alternative being WordTracker < http://www.fantomaster.com/tj.cgi?ln=wt0 > (this is our affiliate link) and the best you can go from. In any case this surely makes Inktomi the better deal of the two by any standard except for the obvious fact, of course, that Overture's overall reach is a lot greater these days. Still, it may yet be worth your while to either opt for this approach as an alternative or, as most webmasters going for PPC will probably prefer, as an additional measure of increasing their sites' exposure. Also, note that the ROI ratio will further favor Inktomi the higher the Overture bid. For paid submissions to Inktomi, we recommend our own affiliate link (thus helping support fantomNews and keep it free): < http://www.fantomaster.com/tj.cgi?ln=tr0 > ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== Google's Toolbar and Its Security Issues ------------------------------------------------------ (bro) Google's toolbar has enjoyed a very wide distribution in recent months. This is chiefly due to Google's massive promotion, augmented by many other parties' recommendations, primarily discussion forums and newsletters. Within the SEO industry, the Google toolbar has turned immensely popular as it allows monitoring of web sites' PageRank factor. However, as we shall see, various security issues relating to the Google toolbar indicate that uninhibited usage of this tool cannot be recommended. 1. A general security issue --------------------------- If you want to view web sites' PageRank (PR), you will have to enable the toolbars' Advanced Features. (This is indicated by the "Advanced features are ENABLED" status report.) This will transmit visited URLs to the Google server which in turn feeds the PR value to the toolbar. We have monitored several instances showing that the visited URLs will later be spidered by Google. What this boils down to is that you will actually point Google toward indexing competitors' sites when checking their PR to compare it with your own! More importantly, however, you might inadvertedly reveal URLs e.g. of an administration page, only to find it included in the Google index some weeks later. This may not be desirable, as many such pages can feature confidential data, e.g. stats, order details or clients' data. Regarding the Google toolbar, the simplest solution is to change your configuration to "Advanced features are DISABLED". The drawback being that you won't see the PR data displayed anymore. Obviously, it is preferable, albeit more of an effort, to confine access to such pages to password restricted areas of your web site. 2. Exploiting the Google Toolbar -------------------------------- In Google Toolbar Version 1.1.58 and prior, several security flaws were found by GreyMagic: < http://sec.greymagic.com/adv/gm001-mc/ > An attacker could tap the key strokes in the toolbar's search box. The privacy settings could be changed, enabling the Advanced Features. Very risky: the execution of arbitrary commands and the possibility to read local files. Google has fixed these flaws with the version 1.1.59/1.1.60. You can check the current version of your Google Toolbar by first clicking on the Google logo and then on "About Google Toolbar ...". From < http://toolbar.google.com/faq.html >: "The Google Toolbar automatically updates itself when a new version is available. The toolbar may not update itself immediately, but it will sooner or later; if you learn that there's a new version and you're really eager for it, you can reinstall the Toolbar." As you can see from the above, the Google toolbar is updated automatically, something most users are probably not aware of. But as this will only happen "sooner or later", it is highly recommended not to rely on Google's automatic update feature and, rather, check your version for yourself. Automatic updates are undoubtedly a good solution for amending security flaws. On the down side this feature cannot be disabled and users aren't even asked whether they would like such an update to be effected. Thus, as a Google toolbar user you have absolutely no control over what Google will actually decide to download on your own system. ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== fantomTip Kim Krause's New Forum For SEO and More ------------------------------------------------------ (rt) Kim Krause of Cre8pc < http://www.Cre8pc.com >, one of the prime resources site for anyone interested in efficient web site building, is back in SEO town. Not that she was ever really gone, but there was indeed a fair bit of silence surrounding her web activities the past year or so. Anyway, now she's implemented a new forum focusing on a variety of web marketing related topics ranging from SEO, Site Design, Usability, Marketing Topics to Internet Law, and more. Among the moderators she signed up are Jill Whalen and Ammon Johns (alias BlackNight) - both well known SEO experts of long years' standing. Already, the standard of discussion is quite high which is anything but a given in this Age of the Clueless Webmaster ... Highly recommended. So join the Cre8asite Forum here: < http://webworkshop.net/cre8asite/ > You may also be interested in Kim's weblog page: < http://www.cre8pc.com/blog/index.html > +++++++++++++++++++++++++++++++++++++++++++++++++++++++ <<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>> THE ULTIMATE SEARCH ENGINE BOOK: A must-read for any webmaster! ------------------------------------------------------ This killer publication is setting an industry standard for years to come. Already, Mike Grehan's "Search Engine Marketing: The essential best practice guide" is breaking all sales records, and deservedly so! This book offers a plethora of in-depth information you won't find elsewhere. It can help you avoid numerous costly traps tied to all that dated and faulty advice circulating widely around the Internet. Mike Grehan effectively debunks many of the search engine optimization industry's fondest myths, presenting realistic, viable alternatives instead. If you're serious about efficient search engine marketing, this is definitely the best book money can buy. An indisputable must-read. Check it out here: < http://www.fantomaster.com/tj.cgi?ln=sem1 > Also, read Mike Grehan's exclusive serial below! <<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>> ====================================================== Serial: Search Engine Myth-Busters ---------------------------------- Mike Grehan: "Nepotism? Not at all. We just like to keep it in the family!" ------------------------------------------------------ Intro: In the third - and final - article of the "Myth- Busters" series, Mike Grehan discusses what's in a link and how to take advantage of the search engines' predilection for relevant linkage and offers some practical, real-life examples. The author: Mike Grehan of e-Business Center (UK) was formerly a professional broadcaster in radio and TV. Today, he is a marketing communications professional on the web. His clients include many world leading Fortune 500 organisations. He is also the author of the bestselling e-book "Search Engine Marketing: The essential best practice guide" - please see Sponsorship Notice above. Or, to get the meat on this book immediately, point your browser here: < http://www.fantomaster.com/tj.cgi?ln=sem1 > ------------------------------------------------------ A great friend of mine came up with a lovely anecdote when we were recently talking on the phone. He works in a very specialised field and gets paid millions for it. We got on talking about my own field of work and he said that it was very much a similar thing i.e. specialised (although, perhaps like yourself, I've yet to see the millions ;-) It turns out that the King's favourite toy (his steamship) had broken down and stopped working. The King summoned the best engineers in the country to solve the problem. None of them could. One day, an old man came to the King and said: "I can fix your steamship." The King looked at him and said: "The best engineers in the country couldn't do it. And even if you could, how much would you charge me?" The old man replied that he could fix it and that his price would be five hundred crowns. The King was astounded and told him that the best engineers would only have charged him one hundred crowns. But he agreed to let the old man try. The old man took out a small screwdriver and reached into the engine. He turned one screw and then asked the Captain to start the steamship. And sure enough, it started. The King was delighted. But also annoyed at the price. He said to the old man: "I can't believe that I have to pay five hundred crowns just for turning one screw." And the old man replied: "It was actually only one hundred crowns for turning the screw. But it was four hundred for knowing which screw to turn." My friend and I were actually talking about pricing for consultancy. How much are your services worth? And he was using the analogy as a way of explaining how to determine how much your knowledge is worth. Whether it's the very simple practical things you know: or the most complex technologies, then someone will pay for that knowledge. I like the simple things in life. Turning one screw and getting paid for it sounds like a way of making some easy money. But like the old man in the story, you have to spend a long time understanding how things work, to know exactly which screw to turn. In this final part of the current series of articles, I want to conclude with a final look at linkage data which is where we left off in the previous edition. So. What's in the link? The use of link analysis and page popularity in search engines has become a prime factor in the ranking process. The value in the number of links contributes to the value of a document in the corpus. So it's very useful to know which links a search engine deems as valuable and which are not. Of course, as I pointed out in the recent edition of my book, the web as a whole prefers no one link to another. In the big picture: a link is a link. However, in the ranking process at a search engine, certain links hold more value than others. The issue with search engines is which links do we keep for analysis? And which links do we dump prior to ranking analysis? In previous articles, I've used the phrase "nepotistic linking." It's a very quaint search engine expression for "link spamming". Yet, this kind of nepotism happens wholesale on the web for very innocent reasons. Search engines have to find a way of separating the innocent from the guilty. Let's take the innocent first. The simplest way to create a web site is to have a template to work from. It keeps uniformity throughout the site. It's great from a usability point of view, as the navigation panel is always where it's supposed to be on each page. So each page has a certain number of internal links pointing back to it. As for the guilty (to a search engine) that's easy: content creators developing link-based Spam. Those aware that the ranking method may generate lots of pages with links to the pages to be ranked higher. As a PhD candidate in computer science at Rutgers University, Brian Davison, part of the original TEOMA team and a major researcher in the application of machine learning techniques, noted a couple of prime candidates to use as examples and separate the innocent from the guilty. Back to the innocent. Point your browser over to: < http://www.about.com > About is one of those great places that, we all know as SEO's, can generate a little bit of extra traffic. But we all also know it provides a 100% quality link if we can get it. The interesting thing with About is that it not only uses the integrated navigational menu (mentioned above), it also separates much of its content into URL's with distinct host-names. What happens here is, it has the effect of getting more pages indexed and raising its relevance rankings with so many search engines, based on the matching of keywords in host-names and by getting around heuristics as they recognise internal links. For a while, at Google, out of the first 200 links pointing back to About only five were from domains which were external. (Have Google realised this by now? Yes they have ;-) Now the guilty. Point your browser over to: < http://www.doorkey.com > I could waste a paragraph with an explanation here. But you're an SEO, so I guess you figured that one. (Has Google figured that one out yet? Yes they have ;-) There is the worst kind of offender in the search engine link-spam war. Point your browser over to: < http://www.linkstoyou.com > And no - don't ask :-) So, can search engines spot "nepotistic linkage?" And what could they do about it? Well, it has to be said, there are a number of things (some of which I cover in my book) which can be done. One way is manually purging the database to eliminate whatever looks like link-spam. However, some companies with networks of independent sites, e.g. internet.com, which have both biased and unbiased linkage data, may suffer. And to avoid negative publicity, search engines don't wish to be seen to simply censor sites indiscriminately. It's beyond the scope of this article for me to explain the many ways in which search engines endeavour to eke out the Spam. But it is worth mentioning the one which intrigues me the most personally. And the one which I see (following my research) as being the way forward for search engines generally: learning machines. The automatic recognition of nepotistic links. There are many methods but the C4.5 decision tree package (Quinlan 1993) is worth looking at. It's a well understood learning system and one used on the Discoweb project (that which would become TEOMA). I'm just concluding my further research into the process and will include it in the update to my second edition which is due this month. I'm rather hoping that the editor of this fine publication will allow me to bring to your attention some of the more interesting discoveries. And I shall bring to his attention another large single malt whisky fresh from the borders of Scotland where I live :-) [Editor's comment: Sure, Mike anytime - though at that rate we're probably in for a major party with all our readers soon!] So, what else is in the link. And how does it factor into relevancy importance? Well, there still has to be something on the page to verify that the links are right! Yes, good old words on a page. And hang on to that ugly old h1 tag. It's old and feeble. But when it comes to a fight, it musters up just the support you need in the whole complex issue. (Correct me if I'm wrong, but I'm sure the editor of this newsletter wrote a piece on using CSS to manipulate that ugly old so- and-so into a thing of beauty.) [Editor's comment: Indeed I did, Mike - trust your memory to be dead on target. Here's the link: < http://fantomaster.com/faarticles0.html#invisible-text > It's even been translated into Russian, vide: < http://www.webmasterpro.com.ua/articles/article1.html >] Kleinberg proved with HITS that linkage data in the format he suggested could find those "hubs and authorities" as he coined them. But if you remember from previous articles, I've mentioned the flaws. So the combination of what's off the page has to bear some relevance (context) with what's on the page. Citations and hypertext links are now usefully combined with document content to improve retrieval overall. Much research is taking place in how bibliometrics can adapt to the web and provide more relevant results with a combination of link topology to identify important pages, anchor text to augment cited pages and activation spread to linked pages. Being able to use a unified framework taking in all of the components helps a search engine to provide more relevant results. And if we are all more aware of what it is that search engines are trying to achieve, then like a certain high profile SEO recently said to me… we can help by making our already relevant pages - more relevant! It's an interesting field, this information retrieval on the web. And the more we know… the more we can keep it in the SEO family. I'm an exhausted SEO personage, slaving over my next update. But I'll be back soon. See you in Munich. (I'll be the one at the bar talking about learning machines :-) --- So what are you waiting for? Get Mike's book here: < http://www.fantomaster.com/tj.cgi?ln=sem1 > ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== fantomTip The Link Mensch's Link Popularity Resources ------------------------------------------------------ (rt) Eric Ward was one of the very first people on the Net to realize the importance of link popularity, resulting in his setting up the world's first linking services, starting off in 1994 when Jeff Bezos hired him to link Amazon.com. Find dozens of articles (both by Eric Ward himself and by others) on link popularity here: < http://www.ericward.com/articles/index.html > Also, be sure to check out his LinkAlert service which takes the headache out of keeping up with the times in matters link popularity for a very reasonable fee: < http://www.ericward.com/linkalert/ > ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== fantomSpot: Featured SE Site "The Leading Search Engine Weblog" * "Gigablast It!" ------------------------------------------------------ THE LEADING SEARCH ENGINE WEBLOG - While Peter Da Vanzo's New Zealand based site features no search engine proper, it does constitute a prime resource if you're interested in both chunks and tidbits of news regarding all things search engine. A free weekly digest can also be subscribed by e-mail. Check it out here: < http://www.searchengineblog.com/ > GIGABLAST IT! - Beta version search engine Gigablast was developed by former Infoseek programmer Matt Wells. Written in C++, it has some impressive features predestining it to become a major player on the OEM search technology market one day. Not the least of their endearing features is their instant spidering - you can actually watch the index grow as your site is being crawled! SEO veterans will remember that this was part and parcel of the original Infoseek engine as well. Here's an overview as outlined on their web site: * Scalable: scales to 200 billion full pages. * Efficient: uses very few computers to support a huge index and a large number of queries per second. * Real-Time: URLs are indexed in real-time. Link analysis is done on the fly. * Intelligent Update: determines the update cycle of each document and tries to spider it at that frequency. * Maintainable: comprehensive web-based GUI controls. But that's not all. Here's what Matt says on his site: "In the near future I will be working on an 'artificial intelligence' algorithm that should bring some new light to the world of information retrieval. I have been planning this all along, Gigablast will serve as a base for this exciting, new technology." Check them out here: < http://www.gigablast.com > And here's their Add URL page: < http://www.gigablast.com/cgi/1.cgi > They are also looking for guinea pigs to test their engine: < http://www.gigablast.com/gp.html > Finally, here's a forum discussing this interesting new engine: < http://www.ihelpyouservices.com/forums/ forumdisplay.php?s=&forumid=126 > (Unwrap link text before clicking!) ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== fantomTip 131 Link Building Strategies Revealed ------------------------------------------------------ (rt) SearchEngineWorkshop's recent article "131 (Legitimate) Link Building Strategies" is a collaborative effort by well known SEO gurus Robin Nobles, Eric Ward, and John Alexander, incorporating advice from many of the SEO industry's leading experts. As such it constitutes an important piece of information no webmaster should go without. Full text here: < http://www.searchengineworkshops.com/articles/ leglinkpop.html > (Unwrap link text before clicking!) ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== Inktomi - Remaining Free Submission Sites ------------------------------------------------------ (rt) There are still a few openings for free submission to the Inktomi index left though we cannot guarantee that the links below will still be functional by the time you get to read this. BCentral < http://submitit.bcentral.com/msnsubmit.htm > Terms: Your site must be in English. Your site cannot contain pornography, pornographic or adult advertising, gratuitous or graphic violence, material that infringes on or violates someone's rights, or material that promotes/disseminates illegal activities. Your site cannot mirror or redirect to another Web site. There are no guarantees on acceptance or turnaround time for these submissions. Lycos (UK) < http://www.hotbot.lycos.co.uk/submit.html > Terms: You can submit no more than 20 URLs from the same domain in a 24-hour period. If you are working on many different sites with different domains, then you can submit 20 URLs from each one within a 24-hour period. For paid submission (certainly the more professional and reliable approach), we recommend our own affiliate link (thus helping support fantomNews and keep it free): < http://www.fantomaster.com/tj.cgi?ln=tr0 > ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== fantomTip Free Yahoo! Expired Domain Finder ------------------------------------------------------ (rt) This free tool allows you to search for free domains still listed in Yahoo!'s index - which could help save you a whopping $299 for an express submission if the directory's domain description happens to match with whatever you intend to do with it. It's a PHP program which requires a PHP 4.0 or higher enabled server. Installation is claimed to take only 5 seconds. Get it here: < http://www.obleam.com/yahoo/ > ++++++++++++++++++++++++++++++++++++++++++++++++++++++ <<<<<<<<<<<<<<<<< Sponsorship Notice >>>>>>>>>>>>>>>>> WHY META TAGS WON'T GET YOU IN THE TOP 10 - HOW TO WIN THE SEARCH ENGINE WARS ------------------------------------------------------ Learn why meta tags alone won't get you in the top 10 - and what you can actually do about it. Read the industry's most subscribed newsletter and book on how to win the search engine wars: < http://www.fantomaster.com/tj.cgi?ln=sh > <<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>> ====================================================== fantomTip Free Online Search Engine Index Checker ------------------------------------------------------ (rt) If you'd like to find out on the fly whether your site has been indexed by the search engines, you can make use of Marketleap's free online Search Engine Index Checker. The selection of search engines is a mite eccentric (currently: FAST, AltaVista, Google, HotBot and Northern Light) but as it's free, who's to argue? More info: < http://www.marketleap.com/SiteIndex/ > ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== fantomTip Search Google and Amazon By E-Mail ---------------------------------- CapeMail (formerly: GoogleMail), a service developed by Cape Clear Web Services Software lets you search Google without access to the Web by simply sending an e-mail message with your query in the subject line to < google@capeclear.com >. You will typically receive a message listing your search results within a few minutes. This is particularly interesting for users located in areas with suboptimal Internet access, for mobile phones, the visually impaired, etc. You can also search Amazon's database via e-mail by proceding in the same manner, sending your inquiry to < amazon@capeclear.com >. Very nifty! More info: < http://www.capescience.com/google/ > < http://www.capescience.com/webservices/amazon > ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== fantomFAQ Google's NOARCHIVE Tag - Good Or Bad? ------------------------------------------------------ Q: Is Google's proprietary tag: (META NAME="GOOGLEBOT" CONTENT="NOARCHIVE") worthwhile for SE optimization? Or is it too big of a risk? A: While the jury's still out on this one, it only stands to reason that sites making use of cloaking technology in tandem with Google's "NOARCHIVE" tag may inadvertently raise a red flag or two. Ask yourself: If you were to instigate a witch hunt targeting cloaked sites, where else would you start when combing through your index? Mind you: we don't have any proof positive available indicating that this has ever happened to date. Nevertheless it's a pretty real risk, which is why we're not using that tag anymore ourselves. Rather, we prefer to use our cachebuster script which, while certainly not offering 100% security (but then again: what does?), does help fend off the most common risk of competitors simply clicking on Google's "cache" feature to check out your page. (Of course, this can easily be worked around by deactivating JavaScript in their browsers, but this again would presuppose a more- than-average dedication to actually finding you out. And even then it's not a given that Google will actually react to any eventual cloaking complaint, though of course they certainly might.) You can download our free cachebuster script here: < http://fantomaster.com/cachebuster.html > ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== The Search Engine Grapevine: News 'n Stuff ------------------------------------------------------ Survey Indicates: Search Engines Top Traffic Magnets ---------------------------------------------------- iProspect announces results from a survey indicating that the vast majority (77%) of Internet users employ search engines more frequently than any other online media as the leading vehicle for discovering Web sites, surpassing banner ads, Web links, e-mail links, etc. Full article: < http://library.northernlight.com/FC200209161800003 09.html > (Unwrap link text before clicking!) Meta Search Engines As A Web Searcher's Best Friends ---------------------------------------------------- Think that Google's all the search you'll ever need? Well, think again - depending on what you're searching (and optimizing) for, you may be in for a surprise or two once you actually compare results. This article covers the topic in depth, discussing the pros and cons and offering tons of links to meta search engines, many of which you may never have read or heard about before. More info: < http://www.llrx.com/features/metasearch.htm > Fortune Grading Search Engines ------------------------------ Think your search engine is the best one around? You may be in for some surprises. Fortune's Small Business Browser columnist Maggie Overfelt offers her take on the best and the worst sites where you can troll for information. Full article: < http://www.fortune.com/indexw.jhtml?channel= artcol.jhtml&doc_id=209287 > (Unwrap link text before clicking!) [2002-09-16] Overture Hits France -------------------- After expanding to the UK and Germany, Overture has now opened shop in France. French PPC results by Overture are also displayed on MSN (France). This was reported by Abondance. More info (in French): < http://actu.abondance.com/2002-37/overture.html > < http://actu.abondance.com/2002-37/msn.html > And here's French Overture's direct link: < http://www.fr.overture.com/d/home/ > Espotting Results On Ciao, Kartoo --------------------------------- Espotting PPC results will now be featured on Ciao, the European consumer opinion portal, as well as on geographical meta search engine Kartoo, Abondance reports. More info (in French): < http://actu.abondance.com/2002-37/ciao.html > < http://actu.abondance.com/2002-37/kartoo.html > Google Unblocked In China ------------------------- As mysteriously as it began, blocking by Chinese authorities of the Internet search engine Google was suddenly lifted Thursday. Full article: < http://www.foxnews.com/story/0,2933,62859,00.html > FAST Adds Flash To Advanced Search ---------------------------------- FAST's Alltheweb showcase search engine has added the option of in- or excluding Flash pages in their Advanced Search setup. Check it out here: < http://www.alltheweb.com/advanced > Help Test a Search Engine In the Making --------------------------------------- This is a truly unique chance of influencing the development of search engine technology directly by evaluating search feedback! Phibot, hosted at the University of Mainz, Germany, is a search engine project experimenting with Artificial Intelligence -and they're asking for searchers' feedback: search for some terms you're familiar with and evaluate the results as either "good" or "bad" - that's all there is to it. Shouldn't take an undues amount of time, and every little bit helps. If only some of the other, major engines would chose this approach! More info: < http://searchenginewatch.com/searchday/02/ sd0911-phibot.html > (Unwrap link text before clicking!) Or go there directly: < http://phibot.org/new/Search/CTEvaluation > AltaVista Blocked In China, Too ------------------------------- Only days after blocking Google access, the Chinese government has now extended its ban to AltaVista as well. Makes one wonder who'll be next in the row of state censorship victims. More info: < http://www.infomaticsonline.co.uk/News/1134864 > < http://www.cnn.com/2002/TECH/internet/09/06/china. google/index.html > (Unwrap link text before clicking!) < http://news.bbc.co.uk/1/hi/technology/2240493.stm > AltaVista Stops Indexing Keyword Meta Tags ------------------------------------------ AltaVista has stopped indexing keyword meta tags content, Planet Ocean reports. Meta description tags are still being spidered and indexed, though. Source (subscription required and recommended): < http://www.fantomaster.com/tj.cgi?ln=seh > Vivisimo Drops Google Powered Sites ----------------------------------- Pandia Post and Virtual Acquisition both report that mega-popular meta search engine Vivisimo has dropped sites powered by Google from its search results, namely Yahoo! Search, AOL Search and Netscape Search. Now included are results from AlltheWeb, MSN, Looksmart, and OpenFind. Sources: < http://www.pandia.com/searchworld/ > < http://resourceshelf.freepint.com/archives/2002_08_ 01_resourceshelf_archive.html/#85400880 > (Unwrap link text before clicking!) Teoma UK In the Offing, AskJeeves UK Revamping Brand ---------------------------------------------------- Pandia Post and Virtual Acquisition both report that Teoma is planning a dedicated UK version within the forseeable future. The current version is a mere clone of the US site. Also, it appears that AskJeeves, owner of Teoma, will give the UK brand and site a major overhaul. Sources: < http://www.pandia.com/searchworld/ > < http://resourceshelf.freepint.com/archives/2002_08_ 01_resourceshelf_archive.html/#85374552 > (Unwrap link text before clicking!) Google: Can The Marcia Brady Of Search Stay Sweet? -------------------------------------------------- In this article, Danny Sullivan takes a thorough and well balanced look at Google's popularity and the problems this entails for both the Googleplex and the webmaster crowd dependant on the search engine's undeniable predominance. Full text (abridged public version) here: < http://www.searchenginewatch.com/sereport/02/09-goog le.html > (Unwrap link text before clicking!) Subscribers only full version: < http://www.searchenginewatch.com/subscribers/ articles/02/09-google.html > (Unwrap link text before clicking!) Inktomi's New "Conceptual Search" -------------------------------- Danny Sullivan prefers to term it "anti-Proximity" - Inktomi's new "conceptual search" technology which allows for more precise search results than both Google and Alltheweb can currently boast. Full text (abridged public version) here: < http://www.searchenginewatch.com/sereport/02/09- inktomi.html > (Unwrap link text before clicking!) Subscribers only full version: < http://www.searchenginewatch.com/subscribers/ articles/02/09-inktomi.html > (Unwrap link text before clicking!) Google Phases Out Standard AdWords Program ------------------------------------------- Effective 30th September 2002, Google will phase out its standard CPM AdWords program in favor of the CPC version AdWords Select. This long expected move was now announced in an e-mail message sent out to its advertisers, encouraging them to switch over to the AdWords Select program. From Free to Fee - to Invisibility ---------------------------------- The transition from free to fee will likely have an impact on search engines and searchers. Sites charging for content are erecting barriers to searchers and search engine crawlers alike, effectively voluntarily moving into the realm of the Invisible web. Ironically, what was once a technical problem to be avoided has now become an attractive option for many content providers. More info: < http://searchenginewatch.com/searchday/02/sd0903-free 2fee.html > (Unwrap link text before clicking!) Google Suffering Mystery Censorship In China -------------------------------------------- China has blocked Google's site ahead of a major Communist Party congress, a move possibly in accord with a stronger authority crackdown on the Internet in general. However, a Ministry of Information official denied any knowledge about such a move. Spokespersons for the Foreign Ministry and the Public Security Ministry seemed to be uninformed, too. Google said they are working it out with the authorities to get their search service unblocked again. Some links covering this topic: * < http://www.theregus.com/content/6/26183.html > * < http://www.globetechnology.com/servlet/ArticleNews/ gtnews/TGAM/20020903/UGOOGN > (Unwrap link text before clicking!) * < http://www.nytimes.com/aponline/technology/AP-China- Google.html?ex=1031716800&en=b82069eea3dc66ef&ei=5040& partner=MOREOVER > (Unwrap link text before clicking!) * < http://www.ananova.com/business/story/sm_663174. html?menu= > (Unwrap link text before clicking!) * < http://news.bbc.co.uk/1/hi/technology/2233229.stm > Outspoken: Mr. Anti-Google -------------------------- Here's a piece about Daniel Brandt of GoogleWatch who contends that Google's PageRank algorithm is profoundly "undemocratic". In his (minority) opinion, Google's no good at all. He also believes that the search engine is generically unfair and that it doesn't - as so many people are fond of thinking - return the best search results. Daniel Brandt runs google-watch.org, a new site that he envisages as a "point of reference for privacy advocates, journalists and bloggers" who want to know the full truth about Google. Even if you don't agree with all his statements, this one's definitely a must read! Full text: < http://www.salon.com/tech/feature/2002/08/29/google_ watch/index.html > (Unwrap link text before clicking!) Also see this article "Webmaster speaks out against Google" at Geek.com: < http://geek.com/news/geeknews/2002Aug/gee20020829016 116.htm > (Unwrap link text before clicking!) Check out GoogleWatch here: < http://www.google-watch.org/ > [2002-08-29] PPC vs. SEO: And the Winner Is? ------------------------------- In this article Lawrence Schoeffler offers plenty of plausible ammo for any SEO wrestling with clients' inquiries regarding the question why they should opt for search engine optimization in lieu of or in addition to conventional PPC models. Full text: < http://www.realtytimes.com/rtnews/rtapages/20020828_ payperclick.htm > (Unwrap link text before clicking!) PageRank For Sale - An Interview -------------------------------- As reported in the previous issue of fantomNews, Robert Massa of SearchKing has started to sell ads on pages enjoying a high Google PageRank to boost advertisers' own. On behalf of Pandia, John Craig conducted an interview with him, asking whether he really believes he can get away with it. Full text: < http://www.pandia.com/features/pagerank.html > Google Hits 53.2% Market Share ------------------------------ Dutch developer of real-time web analysis software OneStat.com reports that Google's market share has expanded to 53.2%, a plus of 2.13% in only two months, though their growth rate seems to be slowing down. Number 2 on the list is Yahoo! with (only) 20.4%, followed not too closely by MSN with 9.1%. Read the full article here: < http://www.onestat.com/html/aboutus_pressbox9.html > ODP Restructuring, Killing Old Categories ----------------------------------------- The Open Directory Project seems to be in a restructuring process, killing old categories and merging entries under news ones. More info: < http://www.ihelpyouservices.com/forums/showthread.php ?s=&threadid=4524 > (Unwrap link text before clicking!) How To Achieve Negative Link Popularity --------------------------------------- Sites affecting a "stupid linking policy" in terms of "outlawing" deep links may yet get their link popularity boost - all they would have to do is request David Sorkin, associate professor of law at The John Marshall Law School in Chicago, Ill., NOT to link to them. He's the driving force behind the "Don't Link to Us!" project, sporting its own domain which links to those web sites that are trying to be ultra restrictive about other people's linking mores. There's a nice typo (or is it?) in their site description, though: "Perhaps their appearance in Don't Link to Us! will help encourage some of these sites to move forward into the 20th century." The 20th, eh? Thought that's where they were all along ... :-) But who knows - maybe this will trigger an avalanche of "wild linking" across the Web yet? In which case engines like Google would have a hard time getting their ranking algorithms back in shape to account for such sites' involuntary popularity. Interesting times. More info here: < http://www.dontlink.com/ > Also, read this ZDNet piece: < http://news.zdnet.co.uk/story/0,,t269- s2121149,00.html > (Unwrap link text before clicking!) 63 Search Engine Ranking Factors -------------------------------- Chris of Search Engine Optimization Support Forums offers this huge list of no less than 63 factors search engines draw upon to determine rankings: < http://www.supportforums.org/modules/php/name/News/ file/article/sid/42/mode/order/0/thold/0 > [2002-08-21] (Unwrap link text before clicking!) New Overture Feature a Scam? ---------------------------- Overture recently introduced their new "Match Driver" tool which, in their own words, captures "more leads from misspellings, singular/plural combinations, and other variations that might be used to search for their product or service. Now, a new enhancement to Match Driver is going to drive even more prospects to your site. The new expanded matching enhancement allows you to receive traffic from more complex user search queries. This feature looks at your term, title and description to match your listings to searches where we believe the intent of the user is to find your product or service even though they have not typed in the exact keywords you've bid on." Alas, not all advertisers and SEOs seem to be particularly amused. Follow this discussion on the ihelpyou Search Engine Forums: < http://www.ihelpyouservices.com/forums/t4503/ > Fred Marckini: The State of Search Engine Optimization ------------------------------------------------------ In this interesting interview Frederick Marckini of iProspect explains the current issues and challenges the search engine optimization and marketing industry is currently facing as seen from a marketing strategy standpoint. He addresses such matters as sucess metrics, the trackability of SEO, bottom line campaign ROI (vis-a-vis other online channels such as banners and email), and the SEO versus PPC matter in terms of performance or ROI. Read full text here: < http://www.avantmarketer.com/fredrickmarckini.shtml > And here's the second part: < http://www.avantmarketer.com/fredrickmarckini2.shtml > ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ====================================================== Classified Ads ------------------------------------------------------ Inquire here for ad rates: fnads@fantomaster.com ------------------------------------------------------ WHY META TAGS WON'T GET YOU IN THE TOP 10 - HOW TO WIN THE SEARCH ENGINE WARS Learn why meta tags alone won't get you in the top 10 - and what you can do about it. 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Presenting the Net's best search term reference service ... but read on here: http://fantomaster.com/fawordtrack.html <<<<<<<<<<<<<<<<<<<<<<<<<<<>>>>>>>>>>>>>>>>>>>>>>>>>>> ====================================================== Spider IPs: Lots of New AltaVista Spiders Detected ------------------------------------------------------ (bro) Here's a verified list of new AltaVista spiders: #UA Scooter-3.2.SF0 drone2.sv.av.com 64.152.75.116 #UA Scooter-3.2.SF0 drone3.sv.av.com 64.152.75.143 #UA Scooter-3.2.SF0 drone4.sv.av.com 64.152.75.144 #UA Scooter-3.2.SF0 drone5.sv.av.com 64.152.75.145 #UA Scooter/3.3 64.152.75.173 #UA Scooter/3.3 buildrack90.sv.av.com 64.152.75.182 #UA Scooter/3.3 buildrack91.sv.av.com 64.152.75.183 #UA Scooter/3.3 buildrack92.sv.av.com 64.152.75.184 #UA Scooter/3.3 buildrack93.sv.av.com 64.152.75.185 #UA Scooter/3.3 buildrack63.sv.av.com 64.152.75.193 #UA Scooter/3.3 buildrack64.sv.av.com 64.152.75.194 #UA Scooter/3.3 buildrack65.sv.av.com 64.152.75.195 #UA Scooter/3.3 buildrack66.sv.av.com 64.152.75.196 #UA Scooter/3.3 buildrack67.sv.av.com 64.152.75.197 #UA Scooter/3.3 buildrack68.sv.av.com 64.152.75.198 #UA Scooter/3.3 buildrack69.sv.av.com 64.152.75.199 #UA Scooter/3.3 buildrack70.sv.av.com 64.152.75.200 #UA Scooter/3.3 buildrack71.sv.av.com 64.152.75.201 #UA Scooter/3.3 buildrack72.sv.av.com 64.152.75.202 #UA Scooter/3.3 buildrack73.sv.av.com 64.152.75.203 #UA Scooter/3.3 buildrack74.sv.av.com 64.152.75.204 #UA Scooter/3.3 buildrack75.sv.av.com 64.152.75.205 #UA Scooter/3.3 buildrack76.sv.av.com 64.152.75.206 #UA Scooter/3.3 buildrack77.sv.av.com 64.152.75.207 #UA Scooter/3.3 buildrack78.sv.av.com 64.152.75.208 #UA Scooter/3.3 buildrack79.sv.av.com 64.152.75.209 #UA Scooter/3.3 buildrack80.sv.av.com 64.152.75.210 #UA Scooter/3.3 buildrack81.sv.av.com 64.152.75.211 #UA Scooter/3.3 buildrack82.sv.av.com 64.152.75.212 #UA Scooter/3.3 buildrack83.sv.av.com 64.152.75.213 #UA Scooter/3.3 buildrack84.sv.av.com 64.152.75.214 #UA Scooter/3.3 buildrack85.sv.av.com 64.152.75.215 #UA Scooter/3.3 buildrack86.sv.av.com 64.152.75.216 #UA Scooter/3.3 buildrack87.sv.av.com 64.152.75.217 #UA Scooter/3.3 buildrack88.sv.av.com 64.152.75.218 #UA Scooter/3.3 buildrack89.sv.av.com 64.152.75.219 ++++++++++++++++++++++++++++++++++++++++++++++++++++++ ----------- fN Archives ----------- Review or download previous issues of fN here: < http://fantomaster.com/fantomnews.html#previous > For a contents list of all fN issues check: < http://fantomaster.com/fantomnews.html#content > Archived issues of the fantomFlash Bulletin: < http://fantomaster.com/fantomnews.html#fflash > -------------------------- Articles Reprinting Rights -------------------------- Free fN articles for reprinting and/or presentation on your web site are available here (please check the republication terms!): < http://fantomaster.com/faarticles0.html > -------- Ad Rates -------- Inquire here for Media Data and Rates: mailto:fnads@fantomaster.com ---------------- How to Subscribe ---------------- Simply go to: < http://www.fantomaster.com/fasmbase0.html > and click the submit button, giving your email address - that's all! ------------------ How to Unsubscribe ------------------ You must be kidding! :-) But seriously: sorry to miss you ... 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